by Rachel B. Lee | Aug 2, 2023 | WERK Your Brand
TRUE or FALSE? Marketing and Sales are the same thing. 🔔 Ding ding ding! FALSE, they are completely different, but utterly related concepts. See, here’s the thing: most people think that these two are one in the same, and whenever sales are ZILCH and offers get...
by Joshua B. Lee | Jul 25, 2023 | Your Dopamine Dose
If you had a nickel each time you were targeted by an ad for AI 🤖— you’d probably be rich by now, right? Okay, maybe not THAT rich yet… But you get my point. AI is all the rage. It’s what everyone’s talking about—from fear mongering when it comes to searching,...
by Joshua B. Lee | Jul 11, 2023 | Your Dopamine Dose
The AI revolution is here, and it’s set to blow the dot-com era out of the water. I’m talking about advancements in machine learning and artificial intelligence that will redefine every business sector. Buckle up, because we’re diving deep into the...
by Rachel B. Lee | Jul 6, 2023 | WERK Your Brand
☠️IS AUTHENTICITY DEAD?! This question has been on my mind lately with the wave of AI conversation. I remember being on Clubhouse stages every day in 2021 and the most common response to any question on brand, content and social media, was ‘be authentic’. Be you. ...
by Joshua B. Lee | Jun 25, 2023 | Your Dopamine Dose
The number one question that lingers in every marketer’s mind these days: WILL AI REPLACE MY JOB? My answer? Right now, heck no. And here’s the TL;DR version as to why: ???? ChatGPT’s knowledge is limited to a cut-off date of September 2021. Go figure if...
by Joshua B. Lee | Jun 20, 2023 | Your Dopamine Dose
Let’s get one thing straight: Artificial Intelligence (AI) has become the ultimate game-changer in the world—especially in the world of marketing. I’ve said once, and I’ll say it again: it’s become the Jarvis to our Tony Stark, and has empowered so many content...
by Rachel B. Lee | Jun 7, 2023 | WERK Your Brand
???? Over the last several months me and the StandOut Authority team have been building our Standout Authority Experience… a brand new program to help business owners and professionals attract, engage and convert their audience WITHOUT selling. It’s the path to...
by Joshua B. Lee | Jun 6, 2023 | Your Dopamine Dose
We’ve all had to start from scratch in one way or another. I’m no stranger to wracking my brain around my content strategy, trying to seek ways in order to: ☑️ Find the right platform to market myself and my business. ☑️ Amplify my messaging with the least -ick and...
by Joshua B. Lee | May 23, 2023 | Your Dopamine Dose
There are 3 ways you can react to the ever-changing landscape of tech: 1️⃣ Adapt & pivot → and then evolve. 2️⃣ Force the status quo → and try to stay in your lane, resisting change. 3️⃣ Or reinvent the wheel → go big, start something new, and hope the masses...
by Joshua B. Lee | May 9, 2023 | Your Dopamine Dose
AI-powered tools like GPT have become a marketer’s sidekick: like Robin to their Batman, Beavis to their Butthead, or my all-time fave, Jarvis to Iron Man. Here’s one solid tip that not a lot of people know right now: AI can work wonders on LinkedIn, particularly...
