Joshua B. Lee

About

Joshua B. Lee is the co-creator of YOUmanize™ and known as The YOUman Catalyst. He helps founders transform their human expertise into structured digital authority so LinkedIn, search engines, and AI platforms recognize them as the trusted answer.

Over a 25+ year career, Joshua has built, scaled, and sold 17 businesses, managed more than $1B in advertising spend, and navigated every major shift in digital discovery — from the early days of online advertising with clients like MySpace and Google, to SEO, social media, and the emerging AI search economy.

Through that journey, he kept seeing the same pattern: brilliant founders with decades of experience, proprietary frameworks, and proven results — yet competitors with less depth were landing the recognition, the speaking invitations, and the inbound deals.

That pattern led to a core insight. In an AI-driven world, authority determines who becomes the answer. Human perspective is the signal AI systems cannot replicate, but only when that expertise is structured into recognizable authority.

Joshua created Authority Architecture — the discipline of transforming founder expertise into recognizable market authority. The system aligns intellectual territory, narrative consistency, framework language, authority signals, and market recognition so the market consistently associates a founder's name with the problem they solve best.

Today, alongside his wife and partner Rachel B. Lee, Joshua runs StandOut Authority™, where they implement Authority Architecture for consulting leaders and advisory founders. The central transformation: Humanity → Authority → Answer. Clients typically see measurable shifts in inbound deal flow, enterprise credibility, and category positioning within 90 days.

Joshua was previously known as the “Dopamine Dealer of LinkedIn,” a reflection of his ability to create content that drives attention, engagement, and response at scale. Today, that work has evolved into what he calls The YOUman Catalyst.

Joshua is also the author of Balance is Bullsh*t and a sought-after keynote speaker.

Visibility is temporary. Authority compounds.

On Stage

Speaker

Joshua B. Lee is the co-creator of YOUmanize™, known as The YOUman Catalyst, and a sought-after keynote speaker who has trained teams at Gartner, Coursera, and dozens of high-growth consulting firms. With 25+ years as a serial entrepreneur, $1B+ in managed ad spend, and a front-row seat to every major shift in digital discovery, Joshua brings a rare combination of strategic depth and real-world pattern recognition to every stage.

His talks challenge the assumption that more content and more visibility build authority. Instead, he shows audiences why human perspective is the signal AI systems cannot replicate — and how founders can structure that signal so search engines, AI platforms, and buyers recognize them as the trusted answer.

Joshua's speaking style blends frameworks with storytelling, making complex positioning strategy feel personal and actionable. Audiences leave understanding a fundamentally different model: Humanity → Authority → Answer.

Topic 01

The YOUman Catalyst: How Founders Turn Human Expertise into the Authority AI Platforms Trust

Topic 02

Humanity → Authority → Answer: The New Framework for Becoming the Trusted Answer in Your Category

Topic 03

The Human Algorithm: Building Real Influence in a World of Artificial Everything

Topic 04

Human Authority in the AI Era: Why Human Perspective Is the Signal AI Cannot Replicate

Topic 05

LinkedIn as Your Authority Engine: How to Create Influence and Grow Opportunities Without Selling

Topic 06

Balance is Bullsh*t: Creating an Integrated Life That Accelerates Business Success

Clients & Training Partners

In the Press

Featured In

Written about and interviewed by outlets that cover business, entrepreneurship, leadership, and the future of work.

Podcasts

The Next Level with Jeff Agostinelli Podcast

On Stage

Joshua B. Lee speaking at DigitalMarketer

Communities & Stages

The Book

Balance is Bullsh*t

Tired of chasing big dreams that never land? Burnt out and running on empty? You do not have two separate lives, and you do not have two different personalities. You have one life, and it is time to start living it.

Balance is Bullsh*t introduces the Integrated Life Formula: vision, health, relationships, and business, woven into one coherent whole. The book is built to help you find your vision through a step-by-step process, develop prosperity of health through meditation, movement, and diet, deepen the relationships that matter, and fuel outrageous business growth from the inside out.

This life is yours to live. You can live it fractured, defensive, afraid of what comes next, or you can take this moment and move through it in one fluid arc — past the limiting beliefs that have been holding you back.

500K+

Followers Across Social Media

Testimonials

What Leaders Say After Working With Joshua

Josh talks about being the "Dopamine Dealer of LinkedIn," but he deals out dopamine everywhere. His positivity and practical approach to making human-to-human connections extends beyond LinkedIn into everything he does. He helped me re-optimize my LinkedIn page and changed my practices around engaging people on the platform, massively extending awareness of my personal brand and DigitalMarketer.com.

Mark de GrasseDigitalMarketer

In today's global social media, there is minimal human-to-human relationship. People are fixated on likes and the number of friends and connections they have. Josh B. Lee has brought in a wonderful and real new perspective on how human-to-human communication and connection can occur on a platform like LinkedIn. If you want to grow your business using LinkedIn, Josh is your guy.

Boaz FischerAuthor, CEO and Founder

Joshua is a real connector and totally understands the value of giving before you get. His approach of genuine human interaction and building actual meaningful relationships on LinkedIn is a breath of fresh air. There are way too many people who do mass automated outreach on LinkedIn. Joshua is channeling the value of real human connection, and his approach works.

Chris BotvidsonCEO, Fuel & Spark Media

If there is one person I would pick as an expert who knows the value of LinkedIn and how it works, it's Joshua. If there is one person on LinkedIn that makes a lot of sense on business growth and the creator economy, it's Joshua. You can never go wrong with him.

BaaghilBrand Futurist, Global Brand Consultant, Author, and Speaker

Had the distinct pleasure of hearing Josh speak at a mastermind on the Human to Human Movement in social media. It was beyond valuable and ultimately a life-changing paradigm shift for me. Josh knows LinkedIn and he knows people. If you see him on a speaker lineup, it is not a lecture you want to miss, and don't forget your notebook.

Khrystian VealsMarketing Consultant

Joshua delivered a virtual LinkedIn training for approximately 150 team members at Gartner, ranging from junior associates to VPs. He provided actionable advice on engaging others on LinkedIn, growing your network, and building compelling content. The session was incredibly valuable, and senior leaders have already requested he deliver the same training to other teams. I strongly recommend this training for any business looking to expand their network and boost engagement on LinkedIn.

Brandon BrunsonDirector of Enterprise Communications, Coursera

Ready to Work With Joshua?

The front door of StandOut Authority™ is a Foundations Conversation. It is where we listen to what you are building, where the authority gap is, and whether we are the right fit to close it together.

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