Equip your team to become the answer.
We train teams on the Authority Architecture system: how to position expertise, structure authority signals, and build the trust your buyers and your partners actually respond to.
Start a training conversationYour team is already showing up every day. Are they building trust, or just adding noise?
We train teams on the Authority Architecture system: how to position expertise, structure authority signals, and become the trusted answer in your market.
Previously delivered to teams at Gartner, Coursera, Microsoft Partner Network, and dozens of high-growth firms.
Training Formats
Every engagement is tailored to your team. Choose the format that fits your goals.
Half-Day Training
A focused session for teams that need a fast, high-impact introduction to the Authority Architecture system.
Full-Day Training
An immersive deep dive that gives your team the complete Authority Architecture playbook.
On-Site Team Training
We come to you. Multi-day engagements for organizations building authority into their culture.
How It Works
Discovery Call
We learn about your team, your market, and your goals. Every training is customized. No generic slide decks.
Custom Curriculum
We build the session around your industry, your team's roles, and the authority gaps we identify.
Live Training
Interactive, hands-on sessions led by Joshua B. Lee and Rachel B. Lee. Real audits, real frameworks, real results.
Implementation Support
Post-training resources, templates, and optional follow-up coaching to ensure your team executes.
What We Cover
The LinkedIn Authority System
How to build trust and generate opportunities without selling. Profile optimization, content strategy, and engagement frameworks.
Authority Signal Alignment
Positioning, messaging, and content that builds real credibility, not just visibility.
Humanity, Authority, Answer
Why human perspective is the most valuable business asset in the AI era, and how to structure it so the market recognizes it.
AI-Ready Authority
How to structure human-first expertise so that buyers, search engines, and AI platforms recognize your team as the trusted answer in your category.
Who It's For
Sales Teams
Who need to build trust and generate pipeline through LinkedIn without cold outreach.
Marketing Teams
Who want to align brand authority signals across every channel and team member.
Leadership Teams
Who understand that executive visibility drives business growth and talent acquisition.
Partner Networks
Who need to enable channel partners to represent your brand with authority and credibility.
Outcomes
- Immediate clarity on how each team member should position their expertise in your market.
- A repeatable system for creating content that builds authority, not just engagement.
- LinkedIn profiles that work. Optimized for trust, discoverability, and inbound opportunities.
- Measurable results: teams consistently report 3x to 10x increases in profile views, connection acceptance rates, and inbound conversations within 30 days.
Ready to train your team?
Every engagement starts with a conversation about your organization. Tell us about your team, your goals, and the impact you want to make. We'll design the right training for you.
Start a training conversationPersonal response within one business day.
Tell us about your team.
A conversation about your organization, your goals, and the training that actually fits.
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What leaders say after working with us
Joshua B. Lee delivered a virtual LinkedIn training session, which was attended by approximately 150 team members from Gartner ranging from junior associates to VPs. The session was incredibly valuable and senior leaders within the organization had already requested that Joshua deliver the same training to other teams across the business. Joshua's depth of expertise and experience in this area are evident.
We decided to partner with Joshua B. Lee for our training program for our new Channel Partners. I asked if they felt there was any session that they felt was most helpful. He responded that the three different sessions with JBL's LinkedIn training were extremely valuable. Additionally, all of the 15 partners that went through the live training all gave him five stars.
If you're looking for a LinkedIn expert look no further. I can't say enough about how much Josh's coaching helped me and my team stand out from all the noise on LinkedIn. I followed his advice and it was so impactful that I received 400k views on one post and another article I wrote was chosen as a LinkedIn editors choice. I am now in the 1% of my network and 1% of my industry with a SSI score of 85.
Rachel is a creative force who challenges collaborators to think big and accomplish projects in innovative ways. Because she's such a gifted and dynamic speaker, I asked her to join a recent workshop for my team on how to deliver powerful communications. She gave great advice that was both relatable and engaging.