Rachel B. Lee
The Branding Ladyboss
Rachel B. Lee
Rachel B. Lee is a fearless #ladyboss. She started her career at the marketing agency, Walton Isaacson, and managed some of Unilever’s first social media-driven consumer activations including AXE One Night Only. After receiving her MBA from the University of Texas, Austin, McCombs School of Business, she entered the technology industry at Microsoft.
There she led branding, social media and content strategy, blog and influencer communities, podcasts, experiential, and more for the Microsoft Partner Network. Rachel achieved over a billion impressions in 2017 as the social lead for Microsoft Inspire, and in 2018 won the Microsoft Inspire Speaker Excellence award for her session on modern selling and LinkedIn. Her multimillion-dollar brand repositioning and messaging strategy for the Microsoft Partner Network still reaches millions.
Most recently she was a Gartner Senior Brand Manager. She managed the brand and marketing strategy for a $50M+ revenue business called Software Advice which included creating a new brand identity and multimillion-dollar, digital brand media campaign.
She’s now Co-Owner and CMO of Standout Authority, helping high-powered business professionals define their personal brand, create influence, and build human connections through the power of LinkedIn. In 2021, Standout Authority dove into Web3 and created the first $SOA Coin and launched their community on Discord. Rachel is also part of the LinkedIn Creator Program.
She’s also a University of Texas at Austin Marketing and Industry Consultant and Guest Lecturer. She supports the President’s Office in their strategic plan communication strategy and the MS and MBA students in their career journey. She’s a stepmom to two beautiful kiddos, Jayden and Skylar, and dog mamma to Frankie B. Lee.
I met Rachel in one of the ClubHouse rooms. I was seeking to find substantial content on brand, someone who did speak brand beyond the conventional thoughts of logo, shape, and fonts.
As a global brand consultant, I cherish the passion and notion Rachel brings to the brand universe. She cuts through the clutter and brings profound thinking that helps you as a professional understand the value you bring to the table.
Right there, I knew I had to collaborate with Rachel across different platforms on the subject of brand. If the opportunity arrives, I would love to work with Rachel as a consultant, speaker, or even author of several articles, she’s just magic.
I have been working with Rachel and the team at Standout Authority for a number of months and already recommended them to a number of friends and colleagues. Rachel has done an exceptional job adapting the StandOut Authority services to what I am looking to do with my network. She and her team have also taken the team to learn and reflect my voice. I have learned a lot from them in the process. Very professional, very knowledgeable!
I had the pleasure of having Rachel B. Lee speak at my event, Social Profit Lab, and was thoroughly impressed by her presentation on ‘How to create compelling content that gets you seen and heard’. Rachel’s deep knowledge and understanding of content creation and marketing were evident from the start, and she provided valuable insights on how to create content that engages and resonates with your target audience. Her engaging and informative presentation was delivered with enthusiasm and energy, and attendees were able to walk away with actionable steps to implement in their own businesses. I appreciated Rachel’s ability to make complex concepts simple and accessible, and her passion for helping entrepreneurs succeed with content creation was evident throughout her presentation. She is a true professional who not only delivered an excellent presentation but also took the time to connect with attendees and answer their questions. I highly recommend Rachel as a speaker and content marketing expert, and I look forward to implementing her insights in my own marketing campaigns.
Rachel is a warrior…fierce, driven, confident. and highly motivated, yet she is kind, collaborative, well-liked, and highly respected by her peers and stakeholders. I absolutely loved having Rachel on the team…one of my very best hires ever. She is whip smart and will just “figure it out,” whatever it is. She is an advocate for great brands and great women leaders. If I wouldn’t get in trouble for it, I would take Rachel with me to every company I go to. She is a future CMO and #ladyboss. I can’t wait to watch her career journey…up and to the right quickly!
I attended Rachel’s workshop on personal branding and I highly recommend her as a speaker and expert in this area. Rachel’s passion for connecting with people was evident in her engaging and informative presentation that encouraged attendees to dig deep and really think about their personal brand.
Her knowledge and expertise on the power of personal branding, and social media were truly impressive. Rachel shared practical tips and strategies on how to create a strong brand that builds fans and advocates, which I found invaluable.
What impressed me the most about Rachel’s workshop was her ability to stretch us and engage with the audience through lots of Q&A. The workshop felt like a conversation amongst friends, which made it easy to absorb and apply the valuable information shared.
If you’re interested in learning more about building your personal brand and why it’s essential in this digital age of networking, I highly recommend following Rachel and signing up for her next workshop. Thank you, Rachel, for sharing your valuable expertise with me!
I attended a virtual workshop of Rachel and I was so impressed and enlightened by her personal brand presentation. She was so transparent and really wanted the attendees to dig deep when it came to breaking down their personal brand. She stretched us, engaged with us, and had the audience involved in the presentation with lots of Q&A being attentive to the needs of her audience. It was a great workshop and loved the approach. Rachel is definitely an SME (subject matter expert) on personal branding.
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