Meet Joshua B. Lee,
Founder and CEO

They call me “The Dopamine Dealer of LinkedIn” and I’m proud of that nickname.

Over the last 20+ years, I’ve built 16 businesses, wrote a book called ‘Balance is Bullsh*t’ and created a beautiful marriage and blended family of two children, Jayden and Skylar.

Way back in 2003 I built my career in online marketing with clients like MySpace and Google with advertising spends of over a half of a billion dollars, which generated over 35 Trillion online impressions for these companies.

As I looked at the business landscape around me, especially the digital online world, including the multiple social platforms – I noticed that it seemed like the noise and automation had grown to a deafening level and people were so terribly disconnected from one another.

I realized that we’d started to forget that we’re all HUMANS interacting with each other from the other side of a screen. In business, in social media – everywhere we weren’t seeing real humans and instead just text, noise and frankly propaganda.

How could I create a business that helped people truly reconnect? To see through the digital landscape and make real lasting relationships for themselves in business and in life?

That’s why I founded Standout Authority in 2014, so I can work with entrepreneurs, business owners and professionals like you to help you humanize your brands. Overall the last few years, I’ve focused on LinkedIn to build authentic relationships and clients as I believe it’s the most powerful business platform out there.

Meet Rachel B. Lee,
Co-Owner and CMO

Rachel B. Lee is a Branding Ladyboss, LinkedIn Top Voice and the wife of Joshua B. Lee. Together they have formed a powerful business relationship that connects with audiences across the world. Rachel leads the marketing and branding strategy for Standout Authority and its clients and can help you find your voice and create influence like you’ve never imagined.

She started her career at the marketing agency, Walton Isaacson, and managed some of Unilever’s first social media driven consumer activations including AXE One Night Only. After landing a summer internship with Microsoft and graduating with an MBA from the University of Texas, Austin, McCombs School of Business in 2016, she entered the partner world at Microsoft.  

She was a Partner Marketing Manager with the Microsoft Partner Network, leading projects across branding, social media, content, blogging, influencer communities, podcasts, experiential activations and more.  Rachel achieved over a billion impressions in 2017 as the social lead for Microsoft Inspire, and in 2018 won the Microsoft Inspire Speaker Excellence award for her session on modern selling and LinkedIn. Her multimillion-dollar brand repositioning and messaging strategy for the Microsoft Partner Network still reaches millions.  

In 2019 she became a Gartner Senior Brand Manager. She managed the brand and marketing strategy for a $50M+ revenue business called Software Advice which included creating a new brand identity and developing a multimillion-dollar, digital brand media campaign.  

She’s been featured in the Washington Post and is a coveted speaker at conferences like Social Media Week. She’s also a University of Texas at Austin Marketing and Industry Consultant and Guest Lecturer, and mamma to Ava, stepmamma to Jayden and Skylar, and dog mamma to Frankie B. Lee.  

Connect with Rachel on LinkedIn, Facebook, Instagram, Twitter and Clubhouse.