Let’s get one thing straight: Artificial Intelligence (AI) has become the ultimate game-changer in the world—especially in the world of marketing.
I’ve said once, and I’ll say it again: it’s become the Jarvis to our Tony Stark, and has empowered so many content creators (like myself) to increase efficiency and productivity when creating content. Open AI’s ChatGPT is definitely at the forefront of the game (I mean, Microsoft has invested a whopping 10B on the software)…
While there are other AI writing tools that came before that (Notion AI and Jarvis – previously known as Conversion AI), ChatGPT quickly gained popularity. It’s literally become almost every marketer’s nifty assistant at their disposal, ready to generate ideas, draft content, and even edit it.
But it goes without saying that with every powerful tool, comes a caveat that only human beings (PHEW! Huge relief there) can really fix—how effective ChatGPT is highly dependent on how adeptly you use it. It really isn’t devoid of any limitations, and recognizing these empowers you to get the most out of its potential.
Here are the 5 most common mistakes made when using ChatGPT for content creation, and our handpicked, kick-ass strategies to avoid them:
Mistake 1: Feeding ChatGPT Vague Instructions
The last thing ANYONE really needs is ambiguity—am I right? (heck, even in the dating world, ambiguity is such a turn off…what more when it comes to content creation and marketing yourself?)
Don’t settle for ambiguity. Giving ChatGPT clear and detailed AF instructions are key to nailing how this software works. Broad or off-topic content is more likely a result of fuzzy prompts.
????The Fix: Provide precise instructions. In fact, the more specific you are, the better.
Specify the topic, audience, writing style, structure, word count, and even throw in the tone of voice while you’re at it! Guide the AI towards your desired outcome, the way you’d ask your server at a restaurant and describe how you like your steak to be cooked at a fancy restaurant for date night.
Mistake 2: Skipping the Iterative Process
If at first, you don’t succeed—don’t fret. Because trust me when I say, ChatGPT almost never gets it right the first time. And if it does, that’s scary AF.
Perfection may not come on the first attempt. Neglecting the iterative process can lead to dissatisfaction and subpar results. It may be a test of your patience, but it’s worth it.
It definitely beats having to write something from scratch and getting your content editor to ask you to edit it a bunch of times.
???? The Fix: Embrace iteration (aka, rinse, repeat, edit, and refine).
Refine prompts, experiment with instructions, and repeat until you achieve the desired output. Each iteration brings you closer to success.
Mistake 3: Neglecting Revision
ChatGPT isn’t infallible. It may produce slightly off-topic or inaccurate content, and relying solely on AI can lead to mistakes (or even potentially plagiarized content—and you WOULD NOT want that at all). Remember, that triple checking its output is key to perfecting how to leverage AI. You can’t completely depend on its first output and think that it’s all good from the get-go.
???? The Fix: Review and revise the AI-generated content.
Treat it as a rough draft that you can improve upon. Make sure everything is accurate, relevant, and possesses overall high quality. Don’t hesitate to be your own content editor!
Mistake 4: Over-reliance on AI
Don’t sideline your own creativity and critical thinking. Overdependence on AI can result in content lacking originality and a personal touch. Nobody likes to read robotic material…and believe me when I say, most of ChatGPT’s initial outputs do sound like—robotic material. Can’t blame the tool, it’s AI! So this is where the human (YOU) element comes in.
???? The Fix: View ChatGPT as your co-creator, not your replacement.
(So for those who are scared that AI is here to replace you completely, I’m here to tell you—it really isn’t, and it really can’t. So you can sit back, breathe, and relax now. Your job is safe ????)
Use it as a brainstorming assistant or a draft writer, then infuse your unique insights, experiences, and tone of voice. This makes your content sound human and more like you.
Mistake 5: Ignoring the Knowledge Cutoff
This is probably the number 1 piece of info that most people need to remember: ChatGPT’s training has a cutoff point, typically September 2021. Disregarding this can lead to outdated or incomplete content.
???? The Fix: Take note of the knowledge cutoff.
For recent events or updates, supplement the AI’s output with up-to-date research. (If you have the premium version, you’re safe here. Just remember to switch on GPT4 Internet Browsing at the top.) That last thing you want is feeding your audience outdated and irrelevant content.
By avoiding these mistakes, you can harness the true power of ChatGPT. This fusion of technology and the human touch is really shaping the future of content creation. It’s time to embrace it and unleash your content’s potential, by treating it like your own Virtual Assistant!
If you’re still curious about how AI can run your ENTIRE content marketing strategy… I’ve got some good news for you.
Ditch the cheap courses that give you a copy paste of ChatGPT prompts and invest on something solid, legit AF, and truly beneficial for your business.
And The Standout Authority Experience is where you’ll get to learn about this because it contains all the juicy details we’ve used ourselves to grow our brand from 0 to 100K+.