Branding isn’t just about logos or slogans. It’s the very soul of your business—what is your vision and mission, who you serve, the why behind your business, and what exactly you do to serve. It’s the stories you tell, the emotional connections you build with your...
☠️IS AUTHENTICITY DEAD?! This question has been on my mind lately with the wave of AI conversation. I remember being on Clubhouse stages every day in 2021 and the most common response to any question on brand, content and social media, was ‘be authentic’. Be you. ...
???? Over the last several months me and the StandOut Authority team have been building our Standout Authority Experience… a brand new program to help business owners and professionals attract, engage and convert their audience WITHOUT selling. It’s the path to...
ROBOTS ARE TAKING OVER! AHHHH. Okay, people let’s be clear, AI isn’t taking over. Your job is safe. This isn’t The Matrix or HBO’s West World where literally the human looking robots take over our city. YES, the AI which we’ve been talking about for well over a...
The other month I had the absolute pleasure of interviewing Lisa Earle McLeod, Author of “Selling with Noble Purpose”. Lisa is an expert in helping people find their true purpose at work. She’s a Harvard Business Review, Forbes, and LinkedIn Learning contributor and...
If you think it’s better to appeal to everyone, I’m sorry you’re wrong on this one????. Any great branding or marketing expert should agree with me here. I think the statement, ‘there’s????riches in the niches’ makes a lot more sense. I ran a LinkedIn poll and 90% of...
???? The topic of personal branding usually gets someone ???? excited, or they roll their ???? eyes. I think the eye rollers don’t get it and if they did, they’d realize that every day they’re embodying their personal brand. It’s really your way of being which is why...
It’s 2023…we made it! Anybody else feel like 2020 – 2023 was kind of a blur?? It has been a sh*t show, let’s be honest with each other. We’ve had volatility in every aspect of our lives, from super highs to deep lows. From COVID to war to...
2022 – what a year! ???? Take a moment to pat yourself on the back and celebrate how you’ve evolved this year. Whether you’ve changed jobs, started a brand new career, worked on your #personalbranding and #contentmarketing, growth is growth! Let’s...
Trying to find a job in today’s job market might feel like an endless maze of rejection letters and unanswered job applications. And it doesn’t help that there’s a looming recession, layoffs and hiring freezes underway. Maybe you’ve submitted your resume...
