A Nostalgic Detour: December 7th, 2022 Event Last year we hosted a jam-packed, informative live event presented by BlueJeans by Verizon. Joshua B. Lee and I got down to the nitty gritty about “5 Exciting Content Marketing Trends for 2023 You Need to Know.” Let’s take...
This month is brimming with joy, and I can hardly contain my excitement. Why, you ask? Well, for starters, we’re almost at our 1-month milestone with our new baby girl Ava! Rachel B. Lee and Baby Ava. It’s also Entrepreneur Month! November is the month that...
Alright folks, let’s cut to the chase: content in digital marketing isn’t just king – it’s the entire kingdom. In 1996, Bill Gates wrote an essay called “Content is King’ that changed marketing forever. Bill was right, like he usually he is, but fast forward to 2023,...
Branding isn’t just about logos or slogans. It’s the very soul of your business—what is your vision and mission, who you serve, the why behind your business, and what exactly you do to serve. It’s the stories you tell, the emotional connections you build with your...
TRUE or FALSE? Marketing and Sales are the same thing. 🔔 Ding ding ding! FALSE, they are completely different, but utterly related concepts. See, here’s the thing: most people think that these two are one in the same, and whenever sales are ZILCH and offers get...
☠️IS AUTHENTICITY DEAD?! This question has been on my mind lately with the wave of AI conversation. I remember being on Clubhouse stages every day in 2021 and the most common response to any question on brand, content and social media, was ‘be authentic’. Be you. ...
???? Over the last several months me and the StandOut Authority team have been building our Standout Authority Experience… a brand new program to help business owners and professionals attract, engage and convert their audience WITHOUT selling. It’s the path to...
ROBOTS ARE TAKING OVER! AHHHH. Okay, people let’s be clear, AI isn’t taking over. Your job is safe. This isn’t The Matrix or HBO’s West World where literally the human looking robots take over our city. YES, the AI which we’ve been talking about for well over a...
The other month I had the absolute pleasure of interviewing Lisa Earle McLeod, Author of “Selling with Noble Purpose”. Lisa is an expert in helping people find their true purpose at work. She’s a Harvard Business Review, Forbes, and LinkedIn Learning contributor and...
If you think it’s better to appeal to everyone, I’m sorry you’re wrong on this one????. Any great branding or marketing expert should agree with me here. I think the statement, ‘there’s????riches in the niches’ makes a lot more sense. I ran a LinkedIn poll and 90% of...
