by Joshua B. Lee | Dec 10, 2025 | Your Dopamine Dose
In the age of AI, people click and care when content feels human, not just optimized. It’s not the polished perfection or keyword density that builds trust; it’s the messy, real, emotionally authentic stories that reflect lived experience. Whether it’s a vulnerable...
by Rachel Lee | Dec 9, 2025 | WERK Your Brand
Trust is 100% your most valuable asset in 2026 because it is the single most important factor in whether people choose to engage with you, follow your content, or do business with your business In a digital world, where AI generated content runs wild, people are...
by Joshua B. Lee | Nov 26, 2025 | Your Dopamine Dose
Each episode of the YOUmanize Your Brand Podcast helps business leaders, entrepreneurs and business owners show up with intention, lead with human connection, integrate famiLEE and business and use AI to share your story with more of your audience. A kitchen table...
by Rachel Lee | Nov 18, 2025 | WERK Your Brand
Walking away from a steady paycheck and structure means stepping into every role at once (CEO, CFO, CMO, admin, and strategic director). More professionals than ever are questioning what’s next. In 2025, 60% of employees globally say they’re planning to leave...
by Joshua B. Lee | Nov 12, 2025 | Your Dopamine Dose
What should entrepreneurs focus on during National Entrepreneurship Month? Gratitude, and not the fluffy kind, I’m talking about a clear, strategic lens that helps real founders avoid burnout, reclaim energy, and build businesses that actually fuel them....
by Joshua B. Lee | Oct 22, 2025 | Your Dopamine Dose
Why do most leaders blow Q1 of the next year? Because they coast through Q4, avoid the hard conversations, and assume clarity will magically show up on January 1st. We’ve all been there, October hits and suddenly everything is go-mode. Deadlines. Contracts. Planning...
by Joshua B. Lee | Oct 8, 2025 | Your Dopamine Dose
World Mental Health Day, Why Founders Can’t Sit This One Out October 10th marks World Mental Health Day, and this year’s theme from the World Federation for Mental Health hits hard: “Mental Health in Catastrophes and Emergencies.” We’re not just talking about war...
by Rachel Lee | Oct 7, 2025 | WERK Your Brand
The Price of Free Speech: Why What You Say and Don’t Say, Defines Your Brand In today’s hyper‑connected, outrage‑fueled digital world, the real question isn’t “Can you say it?” It’s “Should you?” We are facing a cultural reckoning around free speech, personal brands,...
by Joshua B. Lee | Sep 24, 2025 | Your Dopamine Dose
I’ve been thinking about what it really means to use your voice. Especially when it feels risky. Across the country, people are facing real consequences for what they say (or don’t say), and the pressure to stay silent is real. Social media has now overtaken TV as the...
by Rachel Lee | Sep 12, 2025 | WERK Your Brand
From Chaos to Courage: The Framework Leaders Can’t Ignore A couple of months ago, I was celebrating the launch of Selena Soo’s USA Today Best-Selling book Rich Relationships, and met Gloria Feldt, Founder of Take The Lead Women and former President of Planned...
