You’ve probably heard that term ‘thought leadership’ quite a bit and thought, what the heck does that mean? Or what is the difference between being a thought leader and an influencer? Let’s break it down. What is Thought Leadership Content Well first...
As I write my final WERK Your Brand Newsletter of 2021, I have a lot to reflect on. This year has been one massive transformation. This time a year ago I felt this aching feeling in my chest and in my stomach. While I had an amazing corporate job, with an amazing...
As I write my final WERK Your Brand Newsletter of 2021, I have a lot to reflect on. This year has been one massive transformation. This time a year ago I felt this aching feeling in my chest and in my stomach. While I had an amazing corporate job, with an amazing...
I get the pleasure of working with professionals all over the world, helping them to build their personal brands. It’s a real honor to work with some of the highest caliber people anywhere on the planet and I get asked a lot of questions in the process. One...
I get the pleasure of working with professionals all over the world, helping them to build their personal brands. It’s a real honor to work with some of the highest caliber people anywhere on the planet and I get asked a lot of questions in the process. One...
What is the creator economy? Anybody else have kids that say they want to be ‘YouTubers’ when you ask them what you want to be when you grow up? Well that’s what the creator economy is all about, so what exactly does it mean? It’s defined as “the class of...
It’s crazy to think that the World Wide Web (WWW) was invented in 1990 by Tim Berners Lee. Pretty cool that he’s a Lee, too ???? The creation of the world wide web has forever changed not only how we communicate with each other but the kinds of businesses that exist...
The dreaded elevator pitch Have you been to one of those awkward networking events filled with lots of people you don’t know but you know you need to be there to schmooze and meet up with potential clients? It’s your job to explain yourself and your company while...
When I was a young girl I wanted to be Editor and Chief of a fashion magazine. I thought I would be married with children by 25 years old and live by the ocean. Oh how life is so different than what you imagined as a young child. Throughout my life I’ve been...
The following is an edited transcript of a conversation between me and USA Today columnist and small-business expert Steve Strauss that occurred on LinkedIn Live in March of 2021. This conversation has been edited for length and clarity. Rachel B. Lee: Steve, you know...
