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A Look Back at 2022 and Look forward into 2023 Content Marketing

A Look Back at 2022 and Look forward into 2023 Content Marketing

by Rachel Lee | Dec 6, 2022 | WERK Your Brand

2022 – what a year! ???? Take a moment to pat yourself on the back and celebrate how you’ve evolved this year. Whether you’ve changed jobs, started a brand new career, worked on your #personalbranding and #contentmarketing, growth is growth! Let’s...
Why Aren’t You Landing Job Opportunities? You Don’t Know How To Network

Why Aren’t You Landing Job Opportunities? You Don’t Know How To Network

by Rachel Lee | Nov 3, 2022 | WERK Your Brand

Trying to find a job in today’s job market might feel like an endless maze of rejection letters and unanswered job applications. And it doesn’t help that there’s a looming recession, layoffs and hiring freezes underway. Maybe you’ve submitted your resume...
Why Aren’t You Landing Job Opportunities? You Don’t Know How To Network

Why Aren’t You Landing Job Opportunities? You Don’t Know How To Network

by Rachel Lee | Nov 2, 2022 | WERK Your Brand

Trying to find a job in today’s job market might feel like an endless maze of rejection letters and unanswered job applications. And it doesn’t help that there’s a looming recession, layoffs and hiring freezes underway. Maybe you’ve submitted your resume...
Why Employer Branding Matters More Today Than Business Branding

Why Employer Branding Matters More Today Than Business Branding

by Rachel Lee | Oct 5, 2022 | WERK Your Brand

With so much focus on business branding, it can be easy to forget just how important employer branding is, Your reputation as an employer is essential for creating a high-performing team and recruiting and retaining talent. According to Glassdoor, 86% of people...
The Shift From Web2 to Web3: Why Brands Should Care and Who’s Doing It Well

The Shift From Web2 to Web3: Why Brands Should Care and Who’s Doing It Well

by Rachel Lee | Sep 2, 2022 | WERK Your Brand

The internet you use every day on your desktop and mobile is changing fast. It’s called Web3. We’ve been running in a Web2 world, but Web3 is quickly on its way to becoming the new norm, and I don’t want you to be behind.   Are you having conversations about...
Why Building Your Personal Brand Matters and 4 Keys to Creating Your Authentic Brand

Why Building Your Personal Brand Matters and 4 Keys to Creating Your Authentic Brand

by Rachel Lee | Aug 3, 2022 | WERK Your Brand

Your career is so much more than your job title and the company you work for. Take it from me. I was at a multibillion dollar company and a rockstar leader, and I found myself asking, “What do I want from this — why am I doing this — what do I want to feel?” And that...
3 Reasons Why Web3 Community Building is Better than Web2

3 Reasons Why Web3 Community Building is Better than Web2

by Rachel Lee | Jul 6, 2022 | WERK Your Brand

While you may be overwhelmed by Google, Facebook, TikTok, all the digital ads (aka Web2), Web3 is something that you’re undoubtedly going to end up being familiar with in the coming years. It’s the tech industry’s latest buzz word, quickly gaining...
Why Content Marketing Matters and 4 Tips to be a Great Content Creator on Social Media

Why Content Marketing Matters and 4 Tips to be a Great Content Creator on Social Media

by Rachel Lee | Jun 2, 2022 | WERK Your Brand

Content marketing used to be something limited to blog posts and creating some decent ad copy, but times have changed. With the growing creator economy of 50M+ content creators and the remote work revolution, being a successful business means being a great marketer...
Why Mental Health Matters and 3 Ways to Feel Supported

Why Mental Health Matters and 3 Ways to Feel Supported

by Rachel Lee | May 9, 2022 | WERK Your Brand

I’m 34 years young and as I reflect on my life, I’ve had many mental health challenges that I mostly battled alone, opening up to my parents, husband and a few close friends throughout. I’m not saying I haven’t had an incredible life with more opportunity and...
3 Reasons Why Your Personal Branding Strategy Matters More Than Your Business Brand

3 Reasons Why Your Personal Branding Strategy Matters More Than Your Business Brand

by Rachel Lee | Apr 6, 2022 | WERK Your Brand

What is a personal brand?   The other week I ran a poll asking people to select ‘True or False:  A personal brand is MORE important than a company brand.’  Nearly 90% of people said TRUE. The comments got quite fiery when one person was adamantly against personal...
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