by Rachel Lee | Dec 10, 2024 | WERK Your Brand
Can you believe 2024 is almost over? 🎉 I’m not gonna lie, I’m ready for a fresh beginning because this has been one heck of a year! From business challenges to Ava’s first year of life to famiLEE ups and downs, my way of surviving has been to be unapologetically me...
by Rachel Lee | Nov 12, 2024 | WERK Your Brand
Embracing Entrepreneurship: A Journey of Growth and Opportunity Entrepreneurship isn’t just about having an idea and launching a company—it’s about having a huge vision that only you can bring to life and knowing that you can create a massive impact in our world. It...
by Rachel Lee | Oct 9, 2024 | WERK Your Brand
Ladyboss Mindset. This topic gets me SO excited. I just want to scream! But before I lose my voice–let’s look at how 2024 is THE time to empower women in leadership to speak up and be heard. As a mother, stepmom, wife, daughter, sister, business owner, and Branding...
by Rachel Lee | Sep 11, 2024 | WERK Your Brand
Communication is a superpower. And sheesh, we really need more focus on effective communication in a world where texting, emailing, and voice messages dominate our human interactions. How do we communicate our beliefs, vision and strategy into messages that truly...
by Rachel Lee | Aug 14, 2024 | WERK Your Brand
There are more social networks than ever before—the standard Instagram, Facebook, TikTok, X (ex-Twitter), Snapchat, and (obviously our fave) LinkedIn. There are also other mixed use social platforms like Discord (we’re on here, too), Substack, Threads, Circle and g*d...
by Rachel Lee | Jul 10, 2024 | WERK Your Brand
When was the last time you wrote something without using spell check or auto correct? My 12- and 14-year-old stepkids don’t even text with their fingers – they only use voice. 😜 Me and my 2 teen kiddos! We’re in a revolutionary era, where technology is advancing at an...
by Rachel Lee | Jun 12, 2024 | WERK Your Brand
Effective branding goes beyond logos and visual identity—it’s the DNA of a company’s mission and vision and builds the foundation for the company’s market perception and growth. According to Microsoft’s report on Brand Leadership in the Digital Age, “Brands...
by Rachel Lee | May 8, 2024 | WERK Your Brand
Your audience isn’t just scrolling to exercise their thumbs; they’re actively searching for voices that resonate with their mission and business needs (whether they know it or not). There’s always value you can deliver as a business leader and when it comes from...
by Rachel Lee | Apr 10, 2024 | WERK Your Brand
WHO you know matters more than WHAT you know. I can say this confidently as someone with a BBA, MBA, and now Co-Owner title. A 2023 study by Chief and Intelligence Firm Morning Consult revealed that over 80% of women in management positions or higher have tapped into...
by Rachel Lee | Mar 6, 2024 | WERK Your Brand
While writing this, I felt a bit emotional reflecting on how far we’ve come as women and how far we must go. My mother and the many women before me, have worked hard to pave a path where we have some seats at the table and more opportunity than ever before, and I’m...
