As we rush headlong into a brand new year and finally put 2021 to rest, there’s something that’s been on my mind. I have a great friend who I got the chance to catch up with recently and it was an interesting conversation. He and his family spent the...
There’s one powerful tool on LinkedIn that can literally make all the difference in how many leads and connections you make, the quality of those leads and the chance they’ll turn into lucrative, long-term clients. It’s the LinkedIn Sales Navigator...
I often talk about the amazing things in my life and how grateful I am to be doing what I love, being married to my incredible wife and my kids. I’m really very blessed to own my company and work with people that are all aligned with my mission. But it...
As we head full speed into the new year it’s time to reflect and take a good long assessment on what the past year has been like and a chance to make some, probably, long overdue changes. This is especially true when it comes to LinkedIn. There’s ONE...
As I write my final WERK Your Brand Newsletter of 2021, I have a lot to reflect on. This year has been one massive transformation. This time a year ago I felt this aching feeling in my chest and in my stomach. While I had an amazing corporate job, with an amazing...
The holiday season is in full swing and it’s one of my favorite times of the year for a number of reasons. It’s a time to reflect and be thankful for all the things in our lives. However it’s also a season of giving and that, to me, is the best...
It’s Thanksgiving week and I have to say that it’s one of my favorite times of the year. Not that I don’t like the entire holiday season, but a chance to give thanks and have gratitude is something special. I try to practice it all the time in my...
Alright Dopamine Fans – this week we’re going to talk about something near and dear to my heart. The difference between trying to be seen and heard as a brand and business on Facebook as opposed to LinkedIn. Here’s my top 5 reasons Facebook might not...
Engagement. This has been the keyword in the marketing world for some time. In the Digital Marketing context, the term refers to how consumers interact directly with the brand through different actions, such as clicks, likes, comments, and shares. This is important...
For many marketers, performance is based on one metric: the almighty conversion rate. That’s how the C-suite judges whether any campaign is a success or not. But today’s market is teeming with different brands selling thousands of similar products and services, which...
