There’s one powerful tool on LinkedIn that can literally make all the difference in how many leads and connections you make, the quality of those leads and the chance they’ll turn into lucrative, long-term clients.
It’s the LinkedIn Sales Navigator and it’s not only the most powerful tool in LinkedIn’s arsenal it’s also the most underutilized.
There are almost endless ways to target your audience inside LinkedIn’s Sales Navigator, you can filter by industry, location, job title and a lot more, and that might seem like a daunting task, but it doesn’t have to be.
My first suggestion is to make a list of exactly what you’re looking for.
If you’re looking for new clients inside your industry, write down the top 5 things you’re trying to find.
Then make an initial search and see what comes up. You might have to tweak your searches to get more exact matches but be sure to save your search each time so you can track your progress.
Once you start to compile your audience list then decide what kind of content and connection you want to make with them. I highly suggest giving some real value when you start to contact your prospects. Don’t come right out of the gate with your product or offer, instead try to connect and give them something up front.
A real reason for them to reach back out to you. It could be relevant content in your industry or something you’ve learned that might be beneficial to them directly.
My best advice is be completely genuine and strike up a real conversation. Everyone on LinkedIn is looking for the exact same thing and there are more decision makers and entrepreneurs than any other social media platform, which makes it fertile ground for getting fantastic clients and connecting with people who really need your product or services.
Once you start making your audience list be sure to actually visit your prospects profile and see who they really are and what their mission is. It will align you even more closely and let you filter down to the exact people who will be your best fit.
The next thing I recommend is finding groups that are aligned with your business and your brand.
There are over 2.9 MILLION groups on LinkedIn and they’re an amazing resource in their own right. Being active in the groups that align with your industry will give you insight into what people you might want to connect with are consuming for content, what’s on their minds and give you ideas for content that would let you connect.
Plus, it’s a great icebreaker for you when you decide to connect. If you share a particular group in common you’ve already had shared experiences and that goes a long way when you reach out to a new potential prospect.
These are just a few of the ways that using Sales Navigator can help you hone in on exactly the right audience and give them what they’re already looking for and ultimately grab them as new clients or buyers.
There’s a great e-book from LinkedIn that gives even more tips on how to maximize Sales Navigator, you can download it right here for free.
And don’t forget our first Community Call of the year is coming on January 18th, and it’s going to be a big one. We’re diving into all of the most promising predictions in social media in 2022 and beyond. Click here to see our final call for 2021, “10 Reasons You Should Get Off Facebook” and get registered for the next call.
See you soon for the next installment of your Weekly Dopamine Dose!
