We all know the power of habits. They shape our days, our weeks, our lives. 30-40% of our daily actions are driven by these deep-rooted patterns. 🤯 The truly mind-blowing part? We often underestimate the potential for growth by simply making these routines better. Think about it: even small, seemingly insignificant tweaks can ripple outwards, creating dramatic growth over time. This same principle applies to your LinkedIn presence.
In 2006 I was at zero followers, and in 2024, I’m at 43K followers.
You might be surprised to learn that my journey from 0 followers in 2006 to over 43K+ today wasn’t driven by chance. It was built on a foundation of consistent action and habits. In my 20+ years as an entrepreneur, I’ve learned that once I commit to creating ‘winning’ habits, my life and business align for success. This is especially true on LinkedIn. The platform’s algorithm rewards consistent engagement, and it’s why I’ve also managed to build a thriving newsletter with 19K+ subscribers.
Just like a daily workout builds muscle, consistent engagement on LinkedIn – posting, commenting, connecting – is the foundation for standing out and creating a strong professional network, proving that while it may sound obvious, the power of consistency shouldn’t be underestimated.
Like Superman, Consistency Makes You a True LinkedIn Hero
Imagine Superman only showing up when HE feels like it… doesn’t have the same ‘superhero’ feel, right? Whether you’re saving the world from evil or building your network, showing up consistently is non-negotiable. I’ve been working in the digital marketing space since the MySpace days, and I’m telling you straight up that consistency IS 100% your best strategy for LinkedIn success.
Every morning, my daughter Ava expects me to be there, to give her a morning bottle and hold her. It’s a daily routine that builds trust and connection between us.
I’m certain there’s non-negotiable things you do in your life day-in-day-out. On LinkedIn, maintaining a regular posting schedule keeps you top-of-mind, engages your audience, and strengthens your professional relationships. And just like those morning rituals I have with my little Ava B Lee, your consistent presence on LinkedIn reassures your audience that you’re reliable and worth following.
Best Practices for LinkedIn Success
Posting Schedule
Start by creating a posting schedule that you can stick to, no matter what. Research shows that users who post at least once a week see a 2x increase in engagement. Just like the habits Rachel B. Lee and I maintain to keep our famiLEE grounded; a consistent posting habit will help you stay aligned with your professional goals.
Daily Engagement
Engaging with your network daily is like maintaining a friendship—if you don’t check in regularly, the bond weakens. Professionals who engage daily with their network are 35% more likely to generate opportunities. I make it a point to show up to our monthly date night, no matter how busy I get. It’s a monthly touch that builds and maintains a strong connection, just like my monthly “date night” with Rachel helps us stay connected.
Committed monthly date nights are priority for Rachel and I, this is how you need to treat your LinkedIn presence.
Building a strong LinkedIn presence is about more than just posting content. It’s about actively engaging with your network, sharing valuable insights and cultivating authentic connections. While this can feel overwhelming, with a little strategy and the right tools, it becomes manageable.
Here’s how to seamlessly integrate engagement and content creation into your daily routine:
1. Prioritize Engagement:
🔵 Schedule Dedicated Time: Block out 10-15 minutes once or twice a day in your calendar for engagement activities. Focus on commenting on posts, responding to messages, and sharing insightful thoughts. This dedicated time will strengthen your network and make you memorable.
🔵 Partner Up with AI for Efficiency: If crafting the perfect response feels challenging, AI can help! Use it to generate ideas and draft template messages that you can personalize with your unique voice.
Our approach at StandOut Authority is rooted in this philosophy: combining the power of AI with the human touch to create impactful content that connects with audiences.
2. Streamline Content Creation:
🔵 Utilize LinkedIn’s Scheduling Tool: Posting every day can be time-consuming. Schedule your content in bulk once a month to free up your time and ensure consistent posting.
🔵 Define Content Pillars: Establish 3 clear content themes that align with your brand and address your target audience’s interests and challenges. This consistency makes planning easier and ensures your content resonates.
🔵 Visualize Your Vision: Having a physical reminder of your goals can be a powerful motivator. Write down your LinkedIn vision and keep it visible for daily inspiration.
3. Stay Ahead of the Curve:
🔵 Embrace Continuous Learning: The digital landscape is constantly evolving, so stay informed! Subscribe to relevant LinkedIn newsletters and follow industry influencers and thought leaders to keep your knowledge fresh.
️Tracking Your Progress
You know how gamers have those cheat sheets? Well, understanding your insights and analytics is like having a cheat sheet for your brand and business. It’s all about knowing your stats so you can see what’s working and what’s not. Think of Tony Stark – he didn’t become Iron Man overnight. He kept tinkering, adjusting, and learning from his data.
Be the Hero of your LinkedIn presence.
Tracking your performance helps you improve your strategy, just like adjusting your content marketing approach. According to LinkedIn’s 2024 analytics report, users who regularly review their metrics are 40% more successful in reaching their engagement goals. That’s huge! So, what’s the takeaway? Use your insights to refine your LinkedIn strategy and stay ahead of the curve. You’ll be surprised how much better your results will be.
Small Actions, Big Results: Making LinkedIn a Habit for Success
In the world of LinkedIn , habit-building isn’t just a strategy—it’s a lifestyle. Just like the daily rituals that keep our famiLEE connected and thriving, your consistent efforts on LinkedIn will lay the foundation for long-term success.
🔵 Posting regularly
🔵 Engaging with your network
🔵 Tweaking your approach based on performance data
These habits are your ticket to becoming a recognized thought leader. It’s the small, daily actions you take today that will snowball into BIG wins tomorrow. Ready to put consistency into action? Take the first step towards growing your LinkedIn presence by scheduling a post for this week! Trust me, your future self will thank you. So, get consistent, stay authentic, and watch your LinkedIn presence stand out and get noticed.
Ever feel like LinkedIn is just a sea of job postings and professional updates? I recently had the pleasure of joining Samantha Riley on her podcast, ‘Influence by Design’, and had a great discussion about the platform’s human-to-human element that often gets overlooked! 🤝
We’re talking:
🎧 Authentically sharing your story
🎧 Content strategies that ACTUALLY work in this AI-driven world
🎧 Taking advantage of LinkedIn’s unique features to stand out from the crowd
This wasn’t your typical LinkedIn conversation, be sure to check out the full episode. I’m so grateful to Samantha for having me on her show! 📢Listen to the full episode here.