In a creator economy, which type of creator are you?

When we look at creator stories throughout history one thing stands out – people are always coming up with new ideas and ways of thinking that have never been done before! If you want to be part of the creator economy yourself, that’s something you will have to accept and recognize if you want to get anywhere with your own creator story. As a creator, it doesn’t matter how you get your idea to work; it just matters that you come up with a creator story people can relate to.

LinkedIn has released figures which show that the creator economy is expected to represent 10% of the US workforce by 2022. In addition, creator industry job growth has outpaced traditional jobs at a rate of 1.5x from 2012 to 2017.

Creator occupations are expected to grow by 25% over the next 5 years, compared to projected employment increases for all occupations of 7%. The creator economy on LinkedIn is shaping how people are working and the types of skills they need today and in the future.

The creator economy also allows people to be independent workers, operating as their own boss but wanting access to the opportunities that come with being part of a community or network. This trend is likely to continue due to Millennials’ attitudes towards building and leveraging relationships for a purpose. For these Millennials collaboration provides more value than competition. Based on this dynamic, companies, and to be worth $1.2tn annually*. The creator economy broadly refers to people using their skills or expertise to create products, services or experiences for others** and will account for 39 million jobs in the US alone***.

girl on social media

This growth is being driven by factors such as an increase in freelancing (a key creator economy model), rising wages among millennials (the generation with highest anticipated creator economy participation)*****, changing attitudes towards entrepreneurship and self-employment, changes in technology capabilities and societal shift towards valuing creativity over financial security. This evolution of careers is further supported by large companies investing more time and resources into ensuring that their employees are fully engaged with their employers through ongoing personal as well as professional development.

In a creator economy, people create more opportunities for themselves because they know how to find and develop connections with others. In just a few years, LinkedIn has become the leading destination where professionals connect and collaborate together to grow careers, get jobs and grow businesses. But when we look at the creator economy in 2021 and beyond, what’s really happening? How is LinkedIn helping creator economy professionals not only find new jobs but also turn skills into sustainable businesses? Using our creator stories below , let’s explore some of the changes that will make creator economy professions possible in 2021 Which creator stories do you want to live in?

1. The Researcher – creator of the future

man and earth

As a creator in the creator economy, you don’t have to work inside cubicles, fixed office hours or even get stuck at one organization for years if not decades on end! You can experiment and play around with things – testing your idea out before taking it further and turning it into something bigger that will earn you money. This creator decided to test his idea of creating robotic assistants in a simulated environment where they could be programmed and tested without putting people’s lives at risk. Did the creator make it far? You’ll never know unless you read more about him in his creator story

2. The Maverick – creator of a new product or service

coffee and laptop

If you’re looking to test out your product or idea, there’s no need to set up your own business immediately – instead, maybe you can try joining a start up and pitching your idea as their creator! After all, everyone has an idea that they think will take off with people but don’t always have the resources to act on them at once. That’s exactly what happened here when someone came up with the idea of teaching kids to code and join creator economy early on. What did the creator do before joining a start up? Read more about his creator story below!

3. The Teacher – creator of whole generations

friends on social media

If you’re a creator, you can create on your own terms without having to get accredited by an institution or be stuck in one country for too long! That’s why this creator decided to take his teaching online so he could reach out to people throughout the world and teach them what he knew. His classes are based off real world experiences as well as straight from his heart – even if that means cutting corners when it matters most. How did you like the creator’s story? You can read more about him here.

4. The Psychologist – creator of mindsets

touching brain

You don’t have to be a creator only when it comes to things that are tangible or concrete as this creator story shows! In fact, some of your best work could be done where others least expect it; by just changing someone’s mindset you could help them live better and unlock their true potential!

With millions of users being added into creator economy every single month, new opportunities are opening up all the time and you should be able to turn your passion into something more tangible. Of course, there’s no need to take my thoughts as an exact representation of what creator economy will look like in 2022 and beyond – but they can give you a general idea about its major components so long as we keep creating together!

To find the next creator story in history, look around – what creator stories have affected your life and why?



Building a personal brand is not something that can be answered in one question during Clubhouse or some Instagram post.  

It’s a process that takes support outside of yourself. 

When we invest time into brand building then we can WERK the sh*t out of it, but most people do the opposite.  

They start marketing before they even know who they are and what they stand for. 

That’s what this Virtual 90 Minute Workshop is all about. 

Learn More at: