2024 is the year for LinkedIn! It’s becoming a full-fledged legal adult (if it were human, anyway 😉). Would you believe this platform has been around for 2 decades, and yet people are not taking advantage of the fact that it now has 1 billion users from over 200 countries?
Pretty mind blown if you ask me. 🤯 If you’re still tiptoeing around whether you should level up your LinkedIn game, now’s the best time to do so.
Here are my top 3 tips on how you can maximize your LinkedIn potential.
Tip 1: Be Real Not Perfect
Here’s the deal with LinkedIn: it’s not just a showcase of your best achievements. It’s where the genuine connection happens.
Picture this: you meet someone who’s as interested in what you do as you are in what they do. You chat, find common ground, and bam – a relationship forms. That’s the kind of connection we’re after.
Being real here means talking about successes and struggles. It’s about sharing insights, asking questions, and really listening to what others have to say. When you focus on the human-to-human connection instead of just broadcasting your sales pitch, you start building a network that’s not just big—but meaningful.
Reminder: The person you’re messaging isn’t some Pokémon you need to collect…you don’t need to “catch ‘em all” and sell stuff to them like your life depended on it.
No, you don’t need to “catch ‘em all”
Think about the last time someone messaged you with a generic sales pitch. Annoying, right? Now think about a message that made you feel like they really get you. That’s what we’re aiming 🎯 for.
Tip 2: Use AI as A Tool, Not A Crutch
Yes, AI is everywhere, but here’s how you use it without sounding like a robot.
Use AI to get your ideas flowing, to find the right words that sound like you, and to make sure those words get seen by the right people. Using AI smartly means taking the heavy lifting out of brainstorming and SEO optimization.
It’s like having a super-smart assistant who knows your audience almost as well as you do. You tell it what you’re thinking, and it helps shape those thoughts into posts, articles, or events that resonate. But remember, AI is just a tool, not a crutch.
Use AI as a Tool, Not a Crutch
Real magic happens when you infuse your personality into what you share. That’s what stops the scroll and starts the conversation.
While it’s just as tempting to churn out a bunch of content pieces based on a list of prompts you bought for $37 off the internet, I’m here to tell you that’s a sure-fire way to repel your audience. Lay off the –ick and quit copy pasting your first drafts from ChatGPT.
Always refine, review, and inject 99% of your humanity into your copy. People still want to read what actual human beings write—so give that to them.
Tip 3: Build Relationships by Being Intentional
LinkedIn is a powerhouse for finding new leads and establishing yourself as someone worth listening to. How? Through engagement that matters.
Hosting a LinkedIn event? Use AI to help you pick topics that people care about, then promote your event in a way that feels personal and inviting. When people show up, engage with them. Ask questions, get feedback, and follow up. It’s about creating an experience that leaves people wanting more, making them excited to be part of your network. But it’s not just about events.
Every post, every comment, every message should be purposeful. Use LinkedIn’s SEO to make sure your content gets in front of the right eyes. Think about what your ideal client or connection is searching for and be the one to provide it. Being intentional on LinkedIn means every action you take is a step towards building a stronger, more authentic brand that attracts the right opportunities and people.
LinkedIn is more than just a platform; it’s a community. And like any community, the more you put into it, the more you get out of it. Be genuine, be helpful, and use the tools available to you in a way that amplifies your voice, not replaces it.
Talk like a human, use AI wisely, and focus on building relationships that matter. That’s how you make LinkedIn a powerful part of your business growth strategy. Let’s keep the conversation going – drop a comment, share your thoughts, or send me a DM.
📢 Calling all LinkedIn creators and marketers looking to take their content to the next level!
Let’s come together for a unique online event on Wednesday, March 20th, where we’ll explore the art of crafting compelling content that truly connects with your audience.
Join branding expert and LinkedIn Top Voice, Rachel B. Lee, and myself, your personal Dopamine Dealer and LinkedIn Top Digital Marketing Voice, for an exclusive LIVE session. We’ll be sharing proven strategies for creating content that captivates and resonates on a deep emotional level.
In this value-packed event, you’ll discover:
🔹 How to craft a distinctive voice that sets you apart from the robotic noise of ordinary content
🔹 Tips for generating countless content ideas and captivating posts with the power of ChatGPT
🔹 Expert insights on customizing your content for authentic impact and relevance to your audience
Plus, we’re giving you two invaluable resources – access to Rachel’s personal brand guide and my exclusive AI for events cheat sheet. Don’t miss this incredible opportunity!
LIVE Event: Elevate Your Content Strategy – March 20th 10am CST