Your audience isn’t just scrolling to exercise their thumbs; they’re actively searching for voices that resonate with their mission and business needs (whether they know it or not). There’s always value you can deliver as a business leader and when it comes from...
WHO you know matters more than WHAT you know. I can say this confidently as someone with a BBA, MBA, and now Co-Owner title. A 2023 study by Chief and Intelligence Firm Morning Consult revealed that over 80% of women in management positions or higher have tapped into...
While writing this, I felt a bit emotional reflecting on how far we’ve come as women and how far we must go. My mother and the many women before me, have worked hard to pave a path where we have some seats at the table and more opportunity than ever before, and I’m...
They say the grass is always greener on the other side. Some employees get jealous of entrepreneurs because it seems like we have our –ish together, have the luxury of time, and we can dictate our income and work hours! On the flipside, biz owners also find that being...
Harnessing the Digital Age: Exploring the Impact of Free Speech Ever heard of the term, “keyboard warriors”? You know, those folks who hide behind their phones/laptops, and are waaay too careless when posting on social media, that they post before they think. Image...
A Nostalgic Detour: December 7th, 2022 Event Last year we hosted a jam-packed, informative live event presented by BlueJeans by Verizon. Joshua B. Lee and I got down to the nitty gritty about “5 Exciting Content Marketing Trends for 2023 You Need to Know.” Let’s take...
This month is brimming with joy, and I can hardly contain my excitement. Why, you ask? Well, for starters, we’re almost at our 1-month milestone with our new baby girl Ava! Rachel B. Lee and Baby Ava. It’s also Entrepreneur Month! November is the month that...
Alright folks, let’s cut to the chase: content in digital marketing isn’t just king – it’s the entire kingdom. In 1996, Bill Gates wrote an essay called “Content is King’ that changed marketing forever. Bill was right, like he usually he is, but fast forward to 2023,...
Branding isn’t just about logos or slogans. It’s the very soul of your business—what is your vision and mission, who you serve, the why behind your business, and what exactly you do to serve. It’s the stories you tell, the emotional connections you build with your...
TRUE or FALSE? Marketing and Sales are the same thing. 🔔 Ding ding ding! FALSE, they are completely different, but utterly related concepts. See, here’s the thing: most people think that these two are one in the same, and whenever sales are ZILCH and offers get...
