We’ve all had to start from scratch in one way or another. I’m no stranger to wracking my brain around my content strategy, trying to seek ways in order to:
☑️ Find the right platform to market myself and my business.
☑️ Amplify my messaging with the least -ick and sleaziness that most content have these days.
☑️ Reach the right audience through the right type and the right way of marketing my brand.
And I’m sure you’re no stranger to feeling like LinkedIn is some sealed treasure chest that’s out of reach. {Trust me, you’re not alone}
But in all honesty… Navigating LinkedIn (or any social media platform) with the amount of content that gets published each day could make you feel like you’re at the bottom of the mountain.
You pour hours into crafting posts, only to witness minimal engagement and sluggish follower growth of merely 5 to 10 per week (ouch).
I’m here to tell you—this cycle CAN and will stop today.
Here’s the secret sauce to how I grew my LinkedIn following from 0 to 83,455. It wasn’t easy, but it gets EASIER once you nail these 3 power-packed, game-changing tips ⬇️
1. CONTENT: EXPRESS YOURSELF
Never underestimate the power of vulnerability (calculated, and just-enough-vulnerability, if I may add). Humans are inherently curious creatures, and your experiences—both in business and personal—have the potential to grab your audience’s attention and make you more relatable and reachable.
???? Consider sharing your unique career journey and what challenges you’ve had to overcome.
???? Once you gain momentum, allow your creative freak-flag-to-fly and mix it up
???? Infuse your posts with images, videos, GIFs, polls, and slides, turning them into extensions of your unique voice.
???? While it’s scary, try to conquer your fear of being in front of the camera once in a while. It could be just a still image of yourself, or a short clip of you speaking to your customers. The more you put yourself out there, the more your audience gets to know you—and TRUST you.
2. CONTEXT: EVERY SECOND COUNTS
In the world of social media, every second counts when it comes to grabbing your audience’s attention.
Think about how Marvel movies craft their movie trailers: it’s all about the hook and giving the audience a taste of what they’ll be watching, they can’t wait to buy tickets on pre-order or add it to their Amazon Watchlist.
???? Begin your posts with a hook, presenting a problem or thought-provoking question that piques their curiosity. (you gotta keep ‘em guessing)
???? Keep your sentences short, sweet, punchy, and impactful. Each line should only carry one idea and leave them wanting to read the next…
???? And of course, finish just as strong as you started. Don’t underestimate the power of a compelling call to action (CTA) that not only drives engagement but also reinforces your brand’s image. (you gotta want them to engage, follow, and buy)
Remember: the average attention span of humans on social media is 8 seconds. Make those 8 seconds count! ????
3 . CONTENT IS KING, AND CONSISTENCY IS QUEEN
LinkedIn thrives and rewards consistency. Have a no-spam attitude and get organized by aiming to post at least two to three times a week, with the ultimate goal of publishing 20 times per month:
???? Intentional: Be purposeful with what you share. Each post should provide value to your audience, whether it’s insights from your industry, tips and advice, or personal stories that your followers can relate to. Avoid posting just for the sake of it; always strive to add something meaningful to your audience’s feed.
???? Well-written: Write clearly and concisely. Remember, your LinkedIn profile represents your professional image, so proofread your posts to eliminate errors. Use tools like Grammarly or Hemingway App to help you write more effectively. If writing isn’t your strength, consider hiring a professional writer or editor to help you craft your posts.
???? Clear: Clarity is essential in your communication. Be straightforward about what you’re sharing and why. Avoid industry jargon and overly complex language – your goal should be to communicate your ideas as easily and understandably as possible. This will help ensure that your message resonates with a wider audience, including those outside of your specific industry.
Once you get the hang of it and it all comes naturally to you, you can consider posting every day. Remember that consistency seals the deal when it comes to staying visible and relevant.
AKA – don’t post and ghost. The last thing you want is to lose momentum just as fast as you gain it.
This is only the beginning. Once you practice these 3 C’s and be very intentional with what you publish on LinkedIn, you may want to brace yourself for growth and massive impact (a good one, at least ????)
Rachel B. Lee and I are a powerhouse LinkedIn couple and want to hang out with you from the comfort of your own home.
We’re always chit chatting with our #famiLEE and our StandOut Authority team about the biggest challenges and opportunties facing marketers and business owners, and figured it would be more fun to invite you to our house for a chat!
So TAKE A BREAK with us and hop into our #linkedinaudio room next Wednesday 12:30pmCST.