In the age of algorithms, your intuition is the one advantage the internet can’t replicate. Last fall, I sat in a packed conference room, listening to a “copy this to go viral” keynote. The speaker had energy. The slides were sharp. The catchy TikTok hooks were polished. But something didn’t land.
It wasn’t that the tactics were wrong, it’s that they weren’t mine. There was no connection to purpose, no deeper why. It felt like chasing metrics for the sake of metrics. The next morning, I brought this to my team: What’s real? What’s fake? And how do we make sure the people we serve can tell the difference the second they engage with us?
I’ve managed nearly a billion in ad spend and overseen 35 trillion online impressions, and here’s what I know: the only metric that compounds over time is human connection. Humanetics calls it “human-centric design”, creating experiences that are functional, inclusive, and deeply resonant. In business, you are the product. And if you want to stand out, you have to show up with radical authenticity, not a recycled formula.
Copying someone else’s playbook is easy. But easy doesn’t lead. Your voice, your real voice, lives at the intersection of your soul and your intuition. That’s where trust begins, and that’s where your best strategy is born.
What Human Design Is (and Why It Matters in Leadership and Business)
If you haven’t heard of it, Human Design is a decision-making and self-awareness framework that combines ancient wisdom and modern science, drawing from astrology, the I Ching, Kabbalah, and quantum physics, to give you a “user manual” for how you operate at your best.
It identifies:
- Your Type: how your energy works best.
- Your Authority: how you’re built to make decisions.
There’s no “good” or “bad” type, just the most aligned way for you to work, lead, and create. For me, I’m a Generator with Emotional Authority. That means my best results happen when I respond to opportunities that truly light me up and I wait for emotional clarity before making a big decision.
The Invisible Gap in Modern Leadership
Back when I was deep in the billion-dollar ad ecosystem, I thought I had the formula: more reach, more impressions, more numbers on the board. But even with those wins, something still felt… off. It wasn’t burnout. It wasn’t lack of opportunity. It was the quiet realization that I was building by someone else’s rules.
Most leaders I meet today are still stuck in one of two playbooks:
- The Algorithm Playbook: chasing whatever the platform favors this week.
- The Hustle Playbook: saying “yes” to everything in hopes something sticks.
Both lead to the same outcome: burnout, generic messaging, and audiences that scroll past without a second thought. The truth? The biggest growth opportunities don’t come from posting more or grinding harder. They come from alignment, operating in a way that matches how you’re wired.
What Leadership Alignment Looks Like in Real Life
Knowing my Human Design changed everything about how I lead and create. It’s why I say NO to opportunities that look good on paper but trigger doubt inside me. It’s why I don’t force a rigid schedule, but instead work in bursts of inspired momentum.
When I honor this emotional rhythm:
- The right partnerships, clients, and collaborations come naturally.
- My content feels effortless because it’s fueled by genuine energy, not obligation.
I make fewer moves, but each one has more impact.
And I see the same results in the executives and founders I work with:
- When they trust their emotional process, their voice sharpens and becomes unmistakably theirs.
- When they create from authentic energy instead of marketing noise, their audience responds with loyalty.
- When they stop trying to be everywhere at once, the right people start showing up.
Alignment isn’t some vague spiritual ideal, it’s a strategic, competitive advantage in business.
3 Ways to Test Your Leadership Alignment This Week
If you want to see how aligned you really are, try this:
- Audit: Where are you forcing yourself to follow “best practices” that don’t sit right? Are you posting something because it’s trendy or because it’s true to you?
- Observe: Catch yourself ignoring that gut feeling. What happens next? More clarity, or more frustration?
- Experiment: Make one decision this week purely on what feels right, not what you think you’re supposed to do.
When you stop forcing it, the right opportunities start responding. The leaders we remember, the ones who move markets, inspire loyalty, and create real change, don’t start with what to do. They start with why they do it. That’s what alignment is. It’s knowing yourself so well that every move you make is an extension of your purpose. It’s the confidence to ignore the noise, to resist the pressure to be everything to everyone, and to instead show up where you can make the greatest impact.
When you lead from that place, your strategy becomes more than a plan, it becomes a reflection of who you are. And that’s the one thing no competitor, no algorithm, and no AI can ever duplicate. The question is: are you leading from the inside out, or letting the outside in? If you’re ready to align your voice, your presence, and your leadership so that every move you make feels like you, not a copy of someone else, let’s make it happen.
📢 Join us in The LinkedIn Brand Launchpad, where we help leaders like you design a presence that’s impossible to ignore because it’s built on the one thing no one else has: your why.
From Hidden to Highly Visible on LinkedIn
On LinkedIn, it’s easy to hide behind polished content and automation. But when you lead with your authentic voice and energy, you make smarter, sharper decisions that set you apart, without competing to be heard.
That’s why Rachel and I created The LinkedIn Brand Launchpad. It’s for leaders who are tired of watching less qualified competitors win opportunities they deserve. It’s not another DIY course. It’s a done-with-you system that extracts your real voice, rebuilds your presence, and creates a content engine that works without draining you.
When you work with us, you get:
🔵 Strategic Voice Extraction so your brand sounds like you, clear, human, and unmistakably yours.
🔵 Profile Transformation that turns LinkedIn from a digital résumé into a trust-building magnet.
🔵 Content Ecosystem designed to nurture authority without forcing you to post every day.
We’ve run this play for years with 7- and 8-figure leaders, and the results speak for themselves. If your expertise deserves a bigger stage, now is the time to close that gap. We’re opening just 5 spots for the next round of the Launchpad.
📢 Grab your spot or start with our FREE guide on how Fortune 500 leaders get found on LinkedIn without posting daily or selling their soul to the algorithm.
YOUmanize™ Your Brand: How to Build Trust on LinkedIn, Not Just Noise
Most people are posting. Very few are being felt. We’ve watched it happen over and over again, brilliant founders, execs, and coaches putting out content every day… and still getting crickets. Because content alone doesn’t build trust. And algorithms don’t build authority. People do.
That’s why we’re going LIVE with a special preview of our brand-new podcast: YOUmanize Your Brand: How to Build Trust on LinkedIn, Not Just Noise
Hosted by myself and my business partner and wife, ladyboss branding expert and LinkedIn Top Voice Rachel B. Lee , this real talk session pulls back the curtain on what actually works.
🟠 The 3 hidden signals your profile is secretly repelling
🟠 Why content and AI won’t save you and what to focus on instead
🟠 How to YOUmanize your presence so people feel you before they ever message you
This is for the ones who are DONE playing small. The ones ready to turn resonance into revenue. And the ones who know that real connection always wins.
📅 Save your seat. Bring your people. Let’s YOUmanize LinkedIn.