Rachel B. Lee
The Branding Ladyboss
Rachel B. Lee
About
Rachel B. Lee is a Branding Ladyboss and LinkedIn Top Voice. She started her career at the marketing agency, Walton Isaacson, and managed some of Unilever’s first social media driven consumer activations including AXE One Night Only. After landing a summer internship with Microsoft and graduating with an MBA from the University of Texas, Austin, McCombs School of Business in 2016, she entered the partner world at Microsoft.
She was a Partner Marketing Manager with the Microsoft Partner Network, leading projects across branding, social media, content, blogging, influencer communities, podcasts, experiential activations and more. Rachel achieved over a billion impressions in 2017 as the social lead for Microsoft Inspire, and in 2018 won the Microsoft Inspire Speaker Excellence award for her session on modern selling and LinkedIn. Her multimillion-dollar brand repositioning and messaging strategy for the Microsoft Partner Network still reaches millions.
In 2019 she became a Gartner Senior Brand Manager. She managed the brand and marketing strategy for a $50M+ revenue business called Software Advice which included creating a new brand identity and developing a multimillion-dollar, digital brand media campaign.
She’s now Co-Owner and CMO of Standout Authority with her husband Joshua B. Lee, supporting the top 1% of business executives and owners in defining their personal brand, becoming a thought leader through content, and creating human connections online through the power of LinkedIn. She’s been featured in the Washington Post and is a coveted speaker at conferences like Social Media Week. She’s also a University of Texas at Austin Marketing and Industry Consultant and Guest Lecturer, and mamma to Ava, stepmamma to Jayden and Skylar, and dog mamma to Frankie B. Lee.
Clients
Awards
Austin Ad Federation’s Big Wig Award for Best Blog Writer 2019
Media and Features
Speaker
Rachel B. Lee is a powerful, bold and charismatic speaker that engages her audiences through research, authenticity and storytelling. She has a unique ability to explain concepts in a way that feels personal yet authoritative, building trust and connection with every audience she touches whether it’s students, professionals, executive leaders or entrepreneurs.
With 15+ years in marketing, working with the biggest brands in the world and receiving two degrees, she’s always at the forefront of marketing. Her experience ranges from B2C to B2B marketing, from CPG to Tech to Web3, from agency to corporate to entrepreneur, allowing her to relate to business professionals across age groups, industries and interests.
Rachel’s vision is that each person can find their voice and use their power to positively change our world. As a wife and stepmother who now partners with her husband Joshua B. Lee to lead Standout Authority, what matters most is that we create real human-to-human connections in business. Because every company is run by another human being and those relationships will always turn into opportunities.
Rachel B. Lee is a powerful, bold and charismatic speaker that engages her audiences through research, authenticity and storytelling. She has a unique ability to explain concepts in a way that feels personal yet authoritative, building trust and connection with every audience she touches whether it’s students, professionals, executive leaders or entrepreneurs.
With 15+ years in marketing, working with the biggest brands in the world and receiving two degrees, she’s always at the forefront of marketing. Her experience ranges from B2C to B2B marketing, from CPG to Tech to Web3, from agency to corporate to entrepreneur, allowing her to relate to business professionals across age groups, industries and interests.
Rachel’s vision is that each person can find their voice and use their power to positively change our world. As a wife and stepmother who now partners with her husband Joshua B. Lee to lead Standout Authority, what matters most is that we create real human-to-human connections in business. Because every company is run by another human being and those relationships will always turn into opportunities.
Sample Speaking Topics:
- How to Build a Personal Brand for a Career You Love
- How to Create Compelling Content that Gets You Seen and Heard
- The Power of LinkedIn: How to Use LinkedIn to Accelerate Your Professional Success
- The Rise of B2B Marketing in a Tech and Social Media World
- Free Speech in the Digital Age: How It Influences Your Personal Brand
- Beyond the Buzz: Transforming from Influencer to Thought Leader
- Make Your Mark: Mastering the Do’s and Don’ts of Starting Your Career
Fans
30K+
Followers
Testimonials
I met Rachel in one of the ClubHouse rooms. I was seeking to find substantial content on brand, someone who did speak brand beyond the conventional thoughts of logo, shape, and fonts.
As a global brand consultant, I cherish the passion and notion Rachel brings to the brand universe. She cuts through the clutter and brings profound thinking that helps you as a professional understand the value you bring to the table.
Right there, I knew I had to collaborate with Rachel across different platforms on the subject of brand. If the opportunity arrives, I would love to work with Rachel as a consultant, speaker, or even author of several articles, she’s just magic.
I have been working with Rachel and the team at Standout Authority for a number of months and already recommended them to a number of friends and colleagues. Rachel has done an exceptional job adapting the StandOut Authority services to what I am looking to do with my network. She and her team have also taken the team to learn and reflect my voice. I have learned a lot from them in the process. Very professional, very knowledgeable!
I had the pleasure of having Rachel B. Lee speak at my event, Social Profit Lab, and was thoroughly impressed by her presentation on ‘How to create compelling content that gets you seen and heard’. Rachel’s deep knowledge and understanding of content creation and marketing were evident from the start, and she provided valuable insights on how to create content that engages and resonates with your target audience. Her engaging and informative presentation was delivered with enthusiasm and energy, and attendees were able to walk away with actionable steps to implement in their own businesses. I appreciated Rachel’s ability to make complex concepts simple and accessible, and her passion for helping entrepreneurs succeed with content creation was evident throughout her presentation. She is a true professional who not only delivered an excellent presentation but also took the time to connect with attendees and answer their questions. I highly recommend Rachel as a speaker and content marketing expert, and I look forward to implementing her insights in my own marketing campaigns.
Rachel is a warrior…fierce, driven, confident. and highly motivated, yet she is kind, collaborative, well-liked, and highly respected by her peers and stakeholders. I absolutely loved having Rachel on the team…one of my very best hires ever. She is whip smart and will just “figure it out,” whatever it is. She is an advocate for great brands and great women leaders. If I wouldn’t get in trouble for it, I would take Rachel with me to every company I go to. She is a future CMO and #ladyboss. I can’t wait to watch her career journey…up and to the right quickly!
I attended Rachel’s workshop on personal branding and I highly recommend her as a speaker and expert in this area. Rachel’s passion for connecting with people was evident in her engaging and informative presentation that encouraged attendees to dig deep and really think about their personal brand.
Her knowledge and expertise on the power of personal branding, and social media were truly impressive. Rachel shared practical tips and strategies on how to create a strong brand that builds fans and advocates, which I found invaluable.
What impressed me the most about Rachel’s workshop was her ability to stretch us and engage with the audience through lots of Q&A. The workshop felt like a conversation amongst friends, which made it easy to absorb and apply the valuable information shared.
If you’re interested in learning more about building your personal brand and why it’s essential in this digital age of networking, I highly recommend following Rachel and signing up for her next workshop. Thank you, Rachel, for sharing your valuable expertise with me!
I attended a virtual workshop of Rachel and I was so impressed and enlightened by her personal brand presentation. She was so transparent and really wanted the attendees to dig deep when it came to breaking down their personal brand. She stretched us, engaged with us, and had the audience involved in the presentation with lots of Q&A being attentive to the needs of her audience. It was a great workshop and loved the approach. Rachel is definitely an SME (subject matter expert) on personal branding.
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