For years now video has been the biggest trend in digital marketing across all channels, but that’s about to change.
What’s going to take its place?
The once and future king… audio. (insert record scratch here.)
The resurgence of audio as a tool, as a method of reaching your audience and as the main means of communicating with your market – is back in a big way.
So why now?
It used to be that we tuned in to our favorite radio stations (LONG before video was even on the radar) we’d listen to our favorite artists and go about our day. But the way we consume our audio these days is far different.
From podcasts to Clubhouse and now LinkedIn Audio – the landscape is changing rapidly.
These days people are not just listening, they’re creating their own listening schedule. Whereas video will always have a place, video is harder to produce, harder to manage and really, harder for people to consume on the go.
Audio, on the other hand is easy to record on the fly, easy to edit and easy to consume no matter where you are and no matter where your audience is.
And with social audio, we have a two- way conversation with people you’d never imagine talking to. It’s the best of all worlds, where you’re not just listening but being heard…Because people want to NOT JUST BE SEEN, BUT BE HEARD. That’s what the human revolution is about.
If you’re not doing audio on a regular basis – you’re missing out on a HUGE opportunity to connect. Plus, really… as opposed to video – when it’s audio, it’s “Pants Optional”
We’ll talk about: