LinkedIn Audio Room

Location

A recent report from NPR and Edison Research shows a 116% growth in spoken word listeners 13-34 years old in the past 7 years, with 18% growth in just the last year. This growing trend has paved the way for social audio platforms like Clubhouse, Twitter Spaces, and more.

eMarketer estimates that US adults listen to digital audio for 1 hour and 29 minutes per day and growing.Years ago, we would listen to our favorite radio stations and hope to catch our favorite songs. This was LONG before video was on the radar, let alone social audio.

Now, our content consumption has changed. Instead of sticking with the same radio station, we’ve also got podcasts and now social audio where we can have two-way conversations with the people we love.

Rachel and Josh have over 50K followers together on Clubhouse with multiple clubs filled with over 10K followers. And now they’re part of the few hundred LinkedIn Audio Event Beta Testers, creating audio rooms for LinkedIn and streaming to Clubhouse.