The digital world is moving fast and that means there’s a ton of opportunity out there. We’re talking real, tangible growth on LinkedIn, not some fluffy, feel-good bullshit. If you want to get in on the action, you need a damn good game plan. LinkedIn is a gold mine if you know how to work it.
In this Dopamine Dose edition, I’m giving you a laser focused breakdown of how to aim and hit these growth opportunities to take your business success to a new level.
Stop Chasing Leads, Start Attracting Clients with a Powerful LinkedIn Strategy
LinkedIn is more than just a professional network. But you already knew this right!?
🔵 You already know it’s your ultimate stage to showcase your business journey.
🔵 You already know that engaging in meaningful H2H (human-to-human) connection is a breath of fresh air amongst all the sleazy marketing tactics.
🔵 And you already know that you don’t want to be another grimy marketer screaming BUY BUY BUY from the top of your internet lungs.
This reminds me of my early entrepreneurship career days when I dipped my toes into the world of internet marketing and was instantly 🤢 repulsed by all the slimy messages floating around (I still am). In the early 2000s, I was the guy behind the scenes, catapulting giants like MySpace, Yahoo, and Google into the stratosphere. I’ve learned a lot since then.
Back then, networking meant countless events, cold handshakes, and shared business cards. But today, especially since Covid flipped the business script, the ‘how you market yourself’ looks different…. if you want people to actually notice you.
That’s why most business owners have recognized if they’re not online, their business basically doesn’t exist. But with so many platforms to choose from, where should you focus your attention? Which one will land you the genuine, high-quality growth opportunities?
THE ANSWER? LINKEDIN.
I’m not saying that because I’m the Dopamine Dealer of LinkedIn or a LinkedIn Top Voice or the CEO, Founder, and Co-Owner of StandOut Authority, a LinkedIn marketing agency with a mission to help business owners and execs land their dream clients.
I say this because numbers don’t lie:
🔵 LinkedIn has over 1 billion members worldwide. (that’s 1 billion opportunities)
🔵 40% of LinkedIn visitors organically engage with a page every week. (that could be your page)
🔵 LinkedIn is the #1 most trusted platform by brands. (utilize it)
So why not jump on this and use LinkedIn to your advantage to reach the right people in the right place? Gain a competitive edge with our 3-day challenge and strategy. Learn the key tactics that will move you towards becoming a thought leader in your market and grow your business.
Here’s 3 things to focus on for growth opportunities:
1. Understanding Your Audience
Like any good relationship, to be successful on LinkedIn, you need to understand your audience. What are their goals? What are their pain points? 89% of marketers agree that LinkedIn is effective for generating growth opportunities, so it’s important to identify who you’re speaking to. Once you know who your ideal customer is, tailor your message to their specific pain points and goals. Make it clear that you understand their problems and have the solution. That’s how you become THE go-to expert in their eyes!
But let’s face it, that can be a real time suck. It’s like trying to decipher ancient hieroglyphics, right? AI is your secret weapon – it’ll help you get a deep dive into your audience under 10 minutes, and I’m telling you, it’s a game-changer. Trust me, your brain will thank you for it.
Sourced by NP Digital
2. Crafting Your Personal Brand
Your personal brand is your professional footprint. It goes with you wherever you go so learn to craft a compelling brand statement and LinkedIn headline. Take note from Fortune 500 companies that excel in marketing like The Coca-Cola Company—94% of the world’s population identifies the famous logo. Coca-Cola’s success lies in its consistent brand messaging, focusing on happiness, refreshment, and shared experiences. This translates to your personal brand by emphasizing your values, unique strengths, and how you connect with others.
Source: Coca-Cola
Here are 5 key elements that shape your personal brand
✅ Identity and Values: This is your core, your “why.” It’s about what you believe in and what you want to be known for. Keep it real and genuine to you.
✅ Unique Selling Proposition (USP): What makes you, well, you? It’s that special something that sets you apart from the crowd.
✅ Voice and Messaging: How you talk, write, and connect with others. Keep it consistent and let your personality shine through in every interaction.
✅ Online Presence: Your digital stage! From LinkedIn to webinars, this is where you show up and show off. Make sure it reflects the real you.
✅ Reputation and Credibility: It’s all about how others see you. Build it by delivering value and staying true to your word.
By focusing on your identity, unique strengths, consistent voice, online presence, and reputation, you can create a brand as memorable as Coca-Cola’s iconic logo.
3. Maximizing Your LinkedIn Profile
Your profile is your one chance to make a fire first impression. Why? Because how you present yourself tells your audience a lot about who you are. Plus, the internet has SO much going on, that optimizing your profile is the key to visibility and engagement. I started at 0 followers and connections, no loyal following, and no one subscribed to my newsletter. I joined LinkedIn in January of 2006, and to date in September of 2024, I have 43,410 followers, and 19,841 subscribers to my Dopamine Dose Newsletter.
To attract growth opportunities and position yourself as an authority in your field I recommend you start with these 3 basic things that often get neglected:
🔵 A professional headshot or image to use as your profile photo so you give off professional and trustworthy vibes when someone checks out your profile.
🔵 Crafting an engaging and informative About Section that will draw in your audience and make them feel confident that you are the expert they’re looking for.
🔵 Perfecting your headline so it’s clear what you do and what audience you serve to any profile visitor.
Of course, there’s more but these are my absolute must-haves. You’re reading this just in time to join me for our 3-day challenge that will help you with all of the above.
Join the Authority Builders 3-Day Challenge
If you nodded along while reading this newsletter, Rachel B. Lee branding ladyboss, along with the power squad from CopyandContent.AI Matthew Hagberg and Jim Edwards has teamed up to help you do all that in JUST 3 DAYS.
The Authority Builders Challenge is your gateway to a another level of LinkedIn growth for you and your business.
Join us from September 30th to October 2nd, 2024, for interactive sessions and expert guidance absolutely FREE. Why? Because I know what it’s like to work crazy hours, and still not attract the opportunities you deserve.
And our past participants of similar challenges have seen an increase in profile effectiveness, so we want to share the insights with you too.
📢 Click here to secure your FREE spot and start attracting the LinkedIn attention you deserve!
You’ll learn how to use AI to analyze your audience, create your personal brand and whip your LinkedIn profile into tip-top shape from the guys who LITERALLY created the AI tool from CopyandContent.AI
AND they’ll even give you a BONUS subscription trial at no cost after the 3-day challenge so you can play around with it and start creating content that’s higher quality. And do it in a split second instead of wasting hours staring at a blank page.
Remember, your story is powerful. Share it authentically and watch the growth opportunities hit your inbox. I can’t wait to see you at the challenge! 👊