We’re in the 

We’re Joshua and Rachel B. Lee, Co-owners of Standout Authority. We’re a husband and wife team whose goal is to humanize marketing. We believe we’re in the HUMAN revolution and only through authentic connections and relationships can we create a world filled with heart centered, conscious leaders.  

The Standout Authority Community and $SOA Coin is our way of building a deeper connection with OUR famiLEE. Whether you’re a business professional, entrepreneur, business owner, creator, or change maker, we know that only together can we make a massive impact and change the world. This is a community of mutual ownership – it’s ours just as much as it’s yours! Whether we’re talking about LinkedIn, business, trending topics, marketing or parenthood, get inspired to share your voice with the famiLEE.  

Why a Creator Coin? 

$SOA Coin is a community-focused cryptocurrency on the Solana Blockchain. Solana is fast, secure, and censorship-resistant allowing the most protection for your holdings. With our creator coin we have mutual ownership in the community’s success and true decentralization in Web3. With $SOA Coin you’ll have exclusive access to our digital economy which no one else has access to and play a major role in its success. The benefits of being a coin holder are special access to the B Lees, exclusive events and discussion channels, LIVE training, special guests and more.   

Did you miss our latest LIVE Event, where we break down What is a Creator Coin & How You Can Benefit From It In The Creator Economy ➡️ 

Did you miss our latest LIVE Event, where we break down What is a Creator Coin & How You Can Benefit From It In The Creator Economy ➡️ 

What are the Coin Uses and Benefits?  

$SOA Coin is designed to engage and reward B Lee fans in a more personal and community based way. It’s used for expanding human connections, growing your influence and creating incredible new business opportunities. The more our coin holder famiLEE grows, the more benefit you’ll get from $SOA Coin. We’re a famiLEE so stick around and spread the love. 

Access to our Discord Community

Everyone is part of the famiLEE with Rachel & Joshua B. Lee. Join our Discord to see what events are coming up and attend our weekly town halls. $SOA acts as a membership card for getting access to different levels inside the Discord. No $SOA is needed to join, but there are special roles & benefits that come with holding $SOA such as access to the famiLEE chat, all to accelerate your authority online.  

 FamiLEE Chat  

$49 for 1 Full Year or 25 $SOA Coins

Community discussions on hot topics in business from personal branding, content marketing, LinkedIn strategy, Web3, the creator economy and more.

Watch the REPLAYS of Rachel and Josh's LIVE events that have 100s of attendees AND access to daily COIN DROPS. That's right, you make money!

Virtual Group Coaching

$149 for 1 Full Year or 100 $SOA Coins

Access to 1 Zoom group coaching call per month (recordings included) PLUS access to our engagement pod channel so you can get LinkedIn post engagement from the famiLEE. You can also ask the B Lees any questions you have on Discord and they’ll respond in real time.     

LIVE Training  

$297 for 1 Full Year or 250 $SOA Coins

Access to 1 Zoom LIVE training call per month (recordings included) PLUS receive our content vault of previously recorded community calls, masterclasses, webinars, resources and more.     


1:1 access to Rachel or Josh which includes 1 private a call month and direct messaging for support.

Personal Reinvestment 

We are committed to this coin as a long-term community builder. Up to 25% of creator benefits we receive will be put back into $SOA. We’re in this for the long-term and want to continuously improve the community based on your needs.    


Yes! The $SOA coin is created on the . This makes it possible to swap $SOA coins and Rally tokens ($RLY), the Rally Network's default currency. 

The Rally Network is an open, decentralized network that has its own ERC-20 governance token, $RLY, which means it's an Ethereum blockchain-based asset that can be sent and received in the Ethereum mainnet network. 

You can convert Rally tokens into $ETH, which can then be swapped into standard fiat currency (i.e. USD). There is no lock-in, though there may be fees charged (just like foreign currency exchanges charge) for each conversion. 


Ah ha! Glad you asked. We make it easy to buy creator coins with a credit card, there are some fees from the third-party processor. Then, once you own some coins, you can send and exchange creator coins without any fees within the Rally network. 

I encourage you to discover other creators on the Rally platform. The best known Rally creator is Portugal. The Man
To purchase $SOA coins with cryptocurrency, the process is a little more involved but is spelled out in detail here

Alternatively, we’re also offering complementary $SOA gifts for people from our greater community who make a request via our form

Did you miss our latest LIVE Event, where we break down What is a Creator Coin & How You Can Benefit From It In The Creator Economy ➡️ 

Did you miss our latest LIVE Event, where we break down What is a Creator Coin & How You Can Benefit From It In The Creator Economy ➡️ 

Did you miss our latest LIVE Event, where we break down What is a Creator Coin & How You Can Benefit From It In The Creator Economy ➡️ 

What is $SOA? 
$SOA is a cryptocurrency that we created and can be used to unlock exclusive benefits and access anywhere on the web, and even IRL. With $SOA, we have created our own, independent micro-economy to better serve each other.  

$SOA is a little different from cryptocurrencies like Ethereum or Bitcoin because it is minted and traded by a company called Rally on their “sidechain”.  This is great news for us because sidechain cryptocurrencies use a lot less processing power, which means that there are no fees and no excessive environmental impact to worry about. 

What can I get with $SOA? 
$SOA is like a membership or a loyalty card, where holders get special member benefits and can earn and purchase points that can be exchanged for goods or services. Sort of like the punch card at your local coffee shop, or your airline loyalty program. 

You can spend by being a part of the various benefits all inside the Discord community and earn by bringing more people into the community. $SOA holders from around the world can also send $SOA to each other and there are never any fees for trading $SOA within our economy. 

Here’s the $SOA coin page to join in. All updates will be through the Discord community found here.  

What are Weekly Rewards? 
When you hold $SOA, you will see that you are eligible to earn Weekly Rewards, also known as Community Activity Rewards. Rewards are paid out each week to coin communities who are actively growing and participating in their coin economy. For each community that earns rewards, each participant in a community will receive a share of $RLY proportional to their holdings of that community’s coin. Read more about Rewards here

How do I buy $SOA? 
Buying $SOA is easy! $SOA can be purchased with any credit card or debit card, as well as cryptocurrencies, and also using Rally’s Coinbase integration. All you have to do to get started is create an account on Rally

Can I exchange $SOA for currency?  
Yes. When you go through the steps of moving your money out of Rally, it is known as “bridging out.” There are some fees and limitations to complete this process, and there are some locations where it is currently prohibited.  

In order to bridge out, your account must be at least 7 days old and you will have to go through a manual Know Your Customer verification process, which can take an additional 2-3 business days. There are also some fees, set-up steps, other time-based limitations, which are covered here

The good news is that as soon as you complete these steps, it is very easy to Bridge Out via a free Coinbase account. If you aren’t familiar with Coinbase, it is a secure platform that makes it easy to buy, sell and store cryptocurrencies like Bitcoin, Etherium and RLY. It has an easy to use website and smartphone app, and works seamlessly with Rally. The interface does not require any crypto expertise—If you’ve used Paypal, you can use Coinbase.  

If you’d like to simply spend down your balance, you can also spend $SOA. Just check out the Campaigns on my coin page, or trade it for other cryptocurrencies on Rally. 

Is buying $SOA like an investment?  
No. While the price of $SOA will go up and down, the value of $SOA is in the benefits we described above and on our coin page. 

Is $SOA bad for the environment?  
The environmental impact of minting, buying and selling Coins (and NFTs) on Rally is about the same as sending a single Tweet. This is because Rally utilizes a sidechain that uses only a handful of computers to complete transactions. Read more about Rally’s environmental impact here

How much $SOA should I buy?  
Since the price of $SOA is always changing, you should always plan to buy a bit more than the cost of whatever it is you’d like to purchase with $SOA. For example, if you’d like to purchase [my NFT which costs [$$], plan to spend a few extra dollars to make sure that you have enough to cover the final transaction. Since I will be offering people who hold [$COIN] special benefits and opportunities, make sure that you are always holding at least a few [$COIN] if you’d like access to those benefits. 

Why can’t I buy more $SOA?  
To ensure fair participation in the $SOA community, purchases of $SOA are limited to a single transaction of up to $100 per person for the first week. If you’ve already made a purchase, you will have to wait one day between purchases to make another purchase. 

For more questions, check out the FAQs on Rally.io at https://rally.io/faq/ or for general questions/help, please contact [email protected]  


  How to buy $SOA Coin 

1. Set up a Phantom Wallet at https://phantom.app/ so you can hold Solana (SOL). 

2. Use an exchange like Coinbaseto convert fiat (aka USD or whatever currency) into SOL  

3. Go to the Gary Club Exchange and convert your SOL to Gary  

4. Once it’s in GARY you’ll swap the GARY to $SOA 

  Here’s some helpful videos from a fellow creator coin $MAES: 





✅ Buy MAES COIN On Solana With Gary Swap | SOCIAL CONNECTOR 

  Understanding the Rally Ecosystem

In order to understand the fundamentals of Standout Authority and the $SOA token, it is crucial to first look at two other projects – Gary Club and the RLY Network, as they play a major role in the start-up phase of the DRIVE community.

The RLY Network

The RLY Network is an Ethereum sidechain that focuses on onboarding- and transitioning creators, artists, celebrities, brands and their communities from web2 to web3. The RLY Network enables creators to build their own independent digital economies by launching their own social tokens and NFTs.

RLY Ethereum sidechain ecosystem consists of 5 key platforms:

1. RLY Network Association: Non-profit association that builds and maintains core blockchain technology, supervises network protocols and rewards, and oversees part of the community treasury.

2. Rally.io: Creator monetization and community engagement project built on the RLY protocol.

3. Unite.io: Project built on the RLY protocol for creators, artists and brands in Asia to launch their own personal cryptocurrencies and NFTs in a seamless digital economy with their communities by offering multiple benefits and access points.

4. SuperLayer: A crypto venture studio building tokenized consumer applications on top of the RLY Network.

5. $RLY Ecosystem DAO: A decentralized, autonomous organization run directly by $RLY token holders

Four core principles that drive the focus for the RLY ecosystem:

1. Ownership. Instead of “renting” the platform, users and owners of the $RLY token own the platforms that they use and interact with.

2. A welcoming custodial experience. Because custody in crypto can be intimidating and requires tech-savvy users, the RLY ecosystem enables applications to provide a welcoming custodial experience whilst maintaining the principle of ownership.

3. Compliance with changing regulatory landscape. In order to safeguard and maintain principles one and two, a core focus is on staying compliant with and ahead of evolving regulations affecting the crypto industry.

4. Focus on developer API integrations. Content creators and Web2 participants use a host of platforms that essentially form a web of interconnectivity. The RLY ecosystem aims to be a part of this network, not an island. Functional API integrations are essential to this principle and key to onboarding the next 100 million users.

However, due to Ethereum’s scalability issues, the RLY Network launched their sRLY token (Solana RLY) in early 2022 on the Solana blockchain. By doing so, RLY platforms such as SuperLayer are able to launch projects on the Solana blockchain that tap into the RLY Network.

SuperLayer’s focus, on the Solana ecosystem, will be on larger-scale use cases targeted at reaching millions of users, via ecosystems with potentially millions of tokens, such as play-to-earn games, community-focused engage-to-earn products, and tokenized social networks designed for larger, mainstream audiences. However, RLY Network’s other flagship, Rally.io, hasn’t made the transition to Solana yet. This is where Gary Club comes into play.

  Meet the Gary Exchange

Initially launched via Rally.io on the RLY Network, Gary Club is a Decentralized Exchange (DEX) build on the Solana blockchain. Like Rally.io, Gary Club’s main focus is on onboarding creators and empowering them with the ability to launch their own digital economy. However, unlike Rally.io, Gary Club focuses on the Solana blockchain rather than the RLY Network’s sidechain.

Via Gary Club, creators will be able to mint custom tokens which will be listed on the Gary Club exchange. Like Rally.io, Gary Club uses token bonding curves (TBCs). Every creator token is bonded to $GARY, which is the native token of Gary Club. Whenever a creator token is purchased, they are facilitated by an underlying purchase of $GARY traded to the target creator token. In essence, $GARY is the base pair for all creator tokens.

When a creator launches a creator token, a set amount of tokens will be send to the creator and the liquidity pool. For every predefined milestone that the creator achieves, creator tokens will be unlocked and send to the token creator. The milestones that are set for creators are expressed in the amount of creator token in circulation.

Ideally, creators want to increase their $GARY backing as high as possible, as this results in more creator tokens being in circulation. In addition, creators will earn daily $GARY token rewards based on how well their community is performing compared to other creator tokens on the platform, which incentivizes creators to focus on building big communities.

The reward system works as follows; Every month a $GARY reward pool is created on the Gary Club platform. A percentage of this reward is distributed to each creator based on the locked amount of $GARY in their liquidity pool.

The $SOA token is one of the many creator tokens that is launched on Gary Club.

Did you miss our latest LIVE Event, where we break down What is a Creator Coin & How You Can Benefit From It In The Creator Economy ➡️ 

Meet the B. Lee's

Rachel B. Lee, The Branding Ladyboss

I’m a fearless marketing #ladyboss and the wife of Joshua B. Lee. We’ve formed a powerful business relationship that connects with audiences across the world. I lead the marketing and branding strategy for Standout Authority and its clients and can help you find your voice and create influence like you’ve never imagined.  
I started my career at the marketing agency, Walton Isaacson, and managed some of Unilever’s first social media driven consumer activations including AXE One Night Only.  

After receiving my MBA from the University of Texas, Austin, McCombs School of Business, I started at Microsoft where I led branding, social media, content strategy, blog and influencer communities, podcasts, experiential, and more for the Microsoft Partner Network, an ecosystem of 300K small to enterprise size businesses digitally transforming the world. 

I achieved over a billion impressions in 2017 as the social lead for Microsoft Inspire, and in 2018 won the Microsoft Inspire Speaker Excellence award for my session on modern selling and LinkedIn. Her multimillion dollar brand repositioning and messaging strategy for the Microsoft Partner Network still reaches millions.  

Most recently I was a Gartner Senior Brand Manager leading Software Advice's brand and marketing strategy, a 15 year old $50M+ revenue business, all about helping small businesses find the right software through human conversation.  

I also help students navigate their career and serve as an Industry Consultant for the University of Texas, McCombs School of Business, MBA and MS Marketing students. Helping job seekers and our future leaders develop their personal brands and build careers is something I’m very proud to be a part of.  

Joshua B. Lee, The Dopamine Dealer of LinkedIn 

They call me “The Dopamine Dealer of LinkedIn” and I’m proud of that nickname. 
Over the last 20+ years, I’ve built 16 businesses, wrote a book called ‘Balance is Bullsh*t’ and created a beautiful marriage and blended family of two children, Jayden and Skylar. 

Way back in 2003 I built my career in online marketing with clients like MySpace and Google with advertising spends of half a billion dollars, which generated over 35 Trillion online impressions

As I looked at the business landscape around me, especially the digital online world, including the multiple social platforms – I noticed that it seemed like the noise and automation had grown to a deafening level and people were so terribly disconnected from one another.  

I realized that we’d started to forget that we’re all HUMANS interacting with each other from the other side of a screen. In business, in social media – everywhere we weren’t seeing real humans and instead just text, noise and frankly propaganda. 

That’s why I founded Standout Authority in 2014, so I could work with entrepreneurs, business owners and professionals like you to help you humanize your brands, grow your influence and use LinkedIn to build authentic relationships and clients 
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