We’re Joshua and Rachel B. Lee, Co-owners of Standout Authority. We’re a husband and wife team whose goal is to humanize marketing. We believe we’re in the HUMAN revolution and only through authentic connections and relationships can we create a world filled with heart centered, conscious leaders.  

The $SOA Coin is our way of building a deeper connection with OUR famiLEE. Yes, that’s you! You’re a working professional, entrepreneur, business owner, creator and change maker and we know that only together can we make a massive impact. You’ll learn and share your thoughts on hot business topics and marketing and get inspired to share your voice for the world to hear.  

Why a Creator Coin? 🤨 

$SOA is a community-focused cryptocurrency where you’ll have exclusive access to our digital economy which no one else has access to. You can get your own $SOA Coin on Rally.io. The benefits of being a holder of our Coin are special access to the B Lees, 
exclusive chat rooms and discussion channels, LIVE training, special guests and more.  

You can use $SOA Coin to tip us - it’s platform-agnostic – and because the Rally Network collects no fees, we get more financial support with every tip. 

We’ll be thanking our biggest fans, followers and supporters by gifting them with our own Coin. 

Did you miss our latest LIVE Event, where we break down What is a Creator Coin & How You Can Benefit From It In The Creator Economy ➡️ 

What are the Coin Uses and Benefits?  

$SOA Coin is designed to engage and reward B Lee fans in a more personal and community based way. As the $SOA economy develops, it will be used for expanding human connections, growing your influence and becoming a creator with massive impact in the world. Every coin holder will benefit from Rally weekly creator rewards. $RLY rewards are based on how much $SOA is in your wallet, so the longer you hold your coins, the better for everyone! We’re a famiLEE so stick around 

🚀 Free Access to our Community 

Everyone is part of the famiLEE with Rachel & Joshua B. Lee. Join our Discord to talk about how you can standout out from topics like the human algorithm, personal branding, content marketing, LinkedIn strategy, influencer marketing, Web3, the creator economy and more. No $SOA is needed to join, but there are special roles & benefits that come with holding $SOA such as access to the famiLEE chat and many other benefits to accelerate your authority online.    

Personal Reinvestment 

We are committed to this coin as a long-term community builder. Up to 25% of Rally creator benefits we receive will be put back into $SOA. This in turn will increase the $RLY Rewards that holders of $SOA receive, which strengthens our community! We’re in this for the long-term and hope you are too.  

FamiLEE Chat  

25 $SOA Coin  

Community discussions on Discord on all the hot topics right now from content strategy, to personal and company branding to LinkedIn Creator Mode to organic marketing and more  

Virtual Group Coaching

500 $SOA Coins  

Access to 1 private audio room per month with group coaching led by Rachel and Josh and with special guests on hot topics.  

Share your LinkedIn content to get engagement from the B Lees, their clients and the community.   

Ask them any questions you have on the Discord and they’ll respond in real time.   

LIVE Training  

5000 $SOA Coins  

Access to 1 private virtual training on Zoom every month led by Rachel and Josh  

Receive content vault of previously recorded community calls, masterclasses, webinars, resources and more.    


150,000 $SOA Coins  

1:1 access to Rachel or Josh which includes 1 private a call month and direct messaging for support    


Yes! The $SOA coin is created on the Rally sidechain. This makes it possible to swap $SOA coins and Rally tokens ($RLY), the Rally Network's default currency. 

The Rally Network is an open, decentralized network that has its own ERC-20 governance token, $RLY, which means it's an Ethereum blockchain-based asset that can be sent and received in the Ethereum mainnet network. 

You can convert Rally tokens into $ETH, which can then be swapped into standard fiat currency (i.e. USD). There is no lock-in, though there may be fees charged (just like foreign currency exchanges charge) for each conversion. 


Ah ha! Glad you asked. Rally makes it easy to buy creator coins with a credit card, there are some fees from the third-party processor. Then, once you own some coins, you can send and exchange creator coins without any fees within the Rally network. 

I encourage you to discover other creators on the Rally platform. The best known Rally creator is Portugal. The Man
To purchase $SOA coins with cryptocurrency, the process is a little more involved but is spelled out in detail here

Alternatively, we’re also offering complementary $SOA gifts for people from our greater community who make a request via our form

FAQs for FANS 

What is $SOA? 
$SOA is a cryptocurrency that we created and can be used to unlock exclusive benefits and access anywhere on the web, and even IRL. With $SOA, we have created our own, independent micro-economy to better serve each other.  

$SOA is a little different from cryptocurrencies like Ethereum or Bitcoin because it is minted and traded by a company called Rally on their “sidechain”.  This is great news for us because sidechain cryptocurrencies use a lot less processing power, which means that there are no fees and no excessive environmental impact to worry about. 

What can I get with $SOA? 
$SOA is like a membership or a loyalty card, where holders get special member benefits and can earn and purchase points that can be exchanged for goods or services. Sort of like the punch card at your local coffee shop, or your airline loyalty program. 

You can spend by being a part of the various benefits all inside the Discord community and earn by bringing more people into the community. $SOA holders from around the world can also send $SOA to each other and there are never any fees for trading $SOA within our economy. 

Here’s the $SOA coin page to join in. All updates will be through the Discord community found here.  

What are Weekly Rewards? 
When you hold $SOA, you will see that you are eligible to earn Weekly Rewards, also known as Community Activity Rewards. Rewards are paid out each week to coin communities who are actively growing and participating in their coin economy. For each community that earns rewards, each participant in a community will receive a share of $RLY proportional to their holdings of that community’s coin. Read more about Rewards here

How do I buy $SOA? 
Buying $SOA is easy! $SOA can be purchased with any credit card or debit card, as well as cryptocurrencies, and also using Rally’s Coinbase integration. All you have to do to get started is create an account on Rally

Can I exchange $SOA for currency?  
Yes. When you go through the steps of moving your money out of Rally, it is known as “bridging out.” There are some fees and limitations to complete this process, and there are some locations where it is currently prohibited.  

In order to bridge out, your account must be at least 7 days old and you will have to go through a manual Know Your Customer verification process, which can take an additional 2-3 business days. There are also some fees, set-up steps, other time-based limitations, which are covered here

The good news is that as soon as you complete these steps, it is very easy to Bridge Out via a free Coinbase account. If you aren’t familiar with Coinbase, it is a secure platform that makes it easy to buy, sell and store cryptocurrencies like Bitcoin, Etherium and RLY. It has an easy to use website and smartphone app, and works seamlessly with Rally. The interface does not require any crypto expertise—If you’ve used Paypal, you can use Coinbase.  

If you’d like to simply spend down your balance, you can also spend $SOA. Just check out the Campaigns on my coin page, or trade it for other cryptocurrencies on Rally. 

Is buying $SOA like an investment?  
No. While the price of $SOA will go up and down, the value of $SOA is in the benefits we described above and on our coin page. 

Is $SOA bad for the environment?  
The environmental impact of minting, buying and selling Coins (and NFTs) on Rally is about the same as sending a single Tweet. This is because Rally utilizes a sidechain that uses only a handful of computers to complete transactions. Read more about Rally’s environmental impact here

How much $SOA should I buy?  
Since the price of $SOA is always changing, you should always plan to buy a bit more than the cost of whatever it is you’d like to purchase with $SOA. For example, if you’d like to purchase [my NFT which costs [$$], plan to spend a few extra dollars to make sure that you have enough to cover the final transaction. Since I will be offering people who hold [$COIN] special benefits and opportunities, make sure that you are always holding at least a few [$COIN] if you’d like access to those benefits. 

Why can’t I buy more $SOA?  
To ensure fair participation in the $SOA community, purchases of $SOA are limited to a single transaction of up to $100 per person for the first week. If you’ve already made a purchase, you will have to wait one day between purchases to make another purchase. 

For more questions, check out the FAQs on Rally.io at https://rally.io/faq/ or for general questions/help, please contact [email protected]  

About The B Lees

Rachel B. Lee, The Branding Ladyboss

I’m a fearless marketing #ladyboss and the wife of Joshua B. Lee. We’ve formed a powerful business relationship that connects with audiences across the world. I lead the marketing and branding strategy for Standout Authority and its clients and can help you find your voice and create influence like you’ve never imagined.  
I started my career at the marketing agency, Walton Isaacson, and managed some of Unilever’s first social media driven consumer activations including AXE One Night Only.  

After receiving my MBA from the University of Texas, Austin, McCombs School of Business, I started at Microsoft where I led branding, social media, content strategy, blog and influencer communities, podcasts, experiential, and more for the Microsoft Partner Network, an ecosystem of 300K small to enterprise size businesses digitally transforming the world. 

I achieved over a billion impressions in 2017 as the social lead for Microsoft Inspire, and in 2018 won the Microsoft Inspire Speaker Excellence award for my session on modern selling and LinkedIn. Her multimillion dollar brand repositioning and messaging strategy for the Microsoft Partner Network still reaches millions.  

Most recently I was a Gartner Senior Brand Manager leading Software Advice's brand and marketing strategy, a 15 year old $50M+ revenue business, all about helping small businesses find the right software through human conversation.  

I also help students navigate their career and serve as an Industry Consultant for the University of Texas, McCombs School of Business, MBA and MS Marketing students. Helping job seekers and our future leaders develop their personal brands and build careers is something I’m very proud to be a part of.  

Joshua B. Lee, The Dopamine Dealer of LinkedIn 

They call me “The Dopamine Dealer of LinkedIn” and I’m proud of that nickname. 
Over the last 20+ years, I’ve built 16 businesses, wrote a book called ‘Balance is Bullsh*t’ and created a beautiful marriage and blended family of two children, Jayden and Skylar. 

Way back in 2003 I built my career in online marketing with clients like MySpace and Google with advertising spends of half a billion dollars, which generated over 35 Trillion online impressions

As I looked at the business landscape around me, especially the digital online world, including the multiple social platforms – I noticed that it seemed like the noise and automation had grown to a deafening level and people were so terribly disconnected from one another.  

I realized that we’d started to forget that we’re all HUMANS interacting with each other from the other side of a screen. In business, in social media – everywhere we weren’t seeing real humans and instead just text, noise and frankly propaganda. 

That’s why I founded Standout Authority in 2014, so I could work with entrepreneurs, business owners and professionals like you to help you humanize your brands, grow your influence and use LinkedIn to build authentic relationships and clients 
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