StandOut Authority · Brand Playbook
Know how you show up before it costs you the opportunity.
See how you show up, what the evidence supports, and what to improve before a buyer decides. Your Brand Playbook is built on our YOUmanize system and reviewed by a human.
After delivery, spend one hour with Rachel B. Lee to work through your playbook and decide what to tackle first.
$1,497, one time. Not a subscription.
The problem
High-value decisions happen after digital research you never see.
Before the first call, a buyer, investor, client, journalist, or partner can look you up and form a view. You rarely see what that research communicates back.
Search engines and assistants summarize what they can find, not the full career you know you have lived. An accomplished person can still look unclear, inconsistent, or unsupported online.
And your name may belong to more than one person. When the record is unclear, the machine may blend you with someone else or describe the wrong person entirely.
What you know
You know the work, the decisions, and the outcomes.
You can see the whole story because you were there.
What the market sees
People can only act on what their research makes clear.
The gap between those two stories is what the Brand Playbook makes visible.
From a finished Brand Playbook
One reader. His own work. His exact words.
After reading his own Brand Playbook, James Guldan said:
Creates the WOW not HOW.
I think this thing is a masterclass, I think it's really well done.
James Guldan
What you actually get
A playbook that can survive the question, “Says who?”
We build it from three inputs. Nothing hidden. Nothing dressed up to sound more certain than it is.
Your starting record
Your LinkedIn profile PDF
The PDF alone is enough to start. It gives us the profile you are choosing to put into the world.
Your real context
46 guided questions
Answer what you have actually done, what changed because of it, and what you want people to understand. Save your progress and resume when you are ready.
The outside read
Deep public research
We check relevant public surfaces we can lawfully reach. We also ask the assistants what they say about you and keep the transcript.
The full export is a bonus, not a gate.
The full LinkedIn data export is optional. It can make the read richer, but the profile PDF is all you need to begin.
The standard
Every sentence has to earn its place.
Every sentence in the playbook traces to a source or it does not ship.
A human reviews it before it reaches you.
How we check
Seven lenses. Plain answers.
You see what is strong, what needs attention, and where there is not enough evidence yet. No score. No composite. No tier ranking.
Authenticity
Does what people find sound like you, or like a template?
Consistency
Do the important facts line up from place to place?
Reciprocity
Do you show up in real exchanges around the work you do?
Relevance
Can someone quickly understand what you do and who it is for?
Social Proof
Can other people confirm the value of your work?
Transparency
Can the important facts and methods be checked without guesswork?
Resonance
Do other places retain the specific ideas and outcomes tied to you?
What we will never do
What we refuse to do is part of what you are buying.
We never fabricate, inflate, or round up a statement.
We draft. You approve. Nothing gets published in your name without you pressing the button.
Your own words do not confirm themselves. Confirmation has to come from somewhere beyond your own words.
If you ask to be erased, you are erased, with a receipt.
We do not rank people.
Alice
A guide who can tell you what to do next.
Alice turns the research into guidance in ordinary language. She explains what is helping, what is getting in the way, and the next move worth making. Alice guides. You decide and do the work.
Alice is the guide within our YOUmanize system. After delivery, your included hour with Rachel B. Lee helps you decide what to do next with your playbook. Josh and Rachel’s team at StandOut Authority can help when you are ready for a deeper engagement.
Start here
$1,497
One time. Not a subscription.
- Your complete Brand Playbook: how you show up, what the evidence supports, where the gaps are, and what to do next
- A clear trail behind every sentence
- Human review before it reaches you
- One hour with Rachel B. Lee after your playbook is delivered
When you want to keep going
Start with clarity. Build from there.
The Brand Playbook is our entry offer for people who are not ready for a 30-day engagement. When you want help putting the plan into practice, there is a next step with StandOut Authority.
30-day engagement
Brand Launchpad
Work with our team on your positioning and how the market understands you.
90-day engagement
Authority Architecture Intensive
Build the system that turns positioning into a consistent presence.
Ongoing engagement
Authority Partnership
Keep building with our team alongside you.
Straight answers
The questions people ask before they start.
How is this different from Brand Launchpad?
The Brand Playbook gives you a clear read of how you show up, a plan for what to improve, and one hour with Rachel after delivery. Brand Launchpad is our separate 30-day, done-with-you engagement for people who want our team’s help putting their positioning into practice.
Do I have to hand over my whole LinkedIn export?
No. Your LinkedIn profile PDF is enough to start. The full LinkedIn data export is optional and can make the read richer, but it is not required.
What if the online read about me is fine?
Then your playbook will tell you that and show you what supports the answer. The value is knowing how you are represented instead of having to assume.
How is this different from writing my own bio?
A bio tells people what you say about yourself. Your own words do not confirm themselves. The Brand Playbook checks what other people and other places can confirm, what the machines can reach, and where the two do not line up.
How long does it take?
We do not promise a clock. You share your profile PDF, answer focused questions, and we research the public record and the assistants. Our YOUmanize engine builds the playbook, a human reviews it, and you receive the finished file.
What happens to my data?
Your materials stay private to you. If you ask us to delete them, we delete them and give you a receipt.
Who reviews it before I see it?
A trained human reviewer checks the playbook for support, accuracy, and voice before it reaches you.