The Authority Playbook

You’ve built the experience. Now build the authority around it.

The Authority Playbook gives you a complete strategy for becoming more clearly known, trusted, and discoverable for the work you want to own.

We take the strategic foundation behind StandOut Authority’s private client work and turn it into one comprehensive Playbook, including your positioning, messaging, content strategy, marketing opportunities, website assessment, LinkedIn strategy, and clear next moves.

Built from your experience, your goals, your existing presence, and public research, so you are not building your authority based on guesswork.

$497 for your complete self-guided Authority Playbook. Or get your Playbook plus 60 days of access to Rachel B. Lee for $1,997.

Build My Authority Playbook

Authority strategy

You don’t need more content. You need a clearer authority strategy.

You can be posting consistently, appearing on podcasts, speaking at events, networking, building a company, and doing genuinely meaningful work and still have people struggle to understand what you should actually be known for.

That is the Authority Gap.

Your experience may make complete sense to you, but your LinkedIn profile tells one piece of the story. Your website tells another. Your content goes in five different directions. Your podcast appearances live somewhere else.

And when someone searches your name or asks AI about you, they are left to connect all of those dots themselves.

The Authority Playbook connects them for you.

It gives you one clear strategy for how your experience, expertise, story, content, and digital presence should work together to build authority.

What’s inside

What’s actually inside the Authority Playbook

1. Core positioning

What should you actually be known for?

Define the expertise you want associated with your name, who you are best positioned to serve, the space you want to own, and what makes your perspective different.

2. Authority narrative + messaging

What is the story that connects it all?

Connect your experience, story, perspective, and work into a narrative people can understand and remember, with the ideas and messages that should consistently be associated with you.

3. Content strategy + core themes

What should you consistently talk about?

Identify the topics you should own, the themes you should return to, and how your content can reinforce your positioning instead of simply creating more activity.

4. Marketing + visibility strategy

Where should you be showing up?

Identify the opportunities that can strengthen your authority beyond your own content, including speaking, podcasts, partnerships, communities, media, and other third-party credibility.

5. Website + digital presence assessment

Does your existing presence tell the same story?

Assess how your website and broader digital presence support the authority you are trying to build, where the disconnects are, and what needs to change.

6. Credibility + AI visibility assessment

What can the outside world actually verify?

Understand what the public record currently supports about you, what search engines and AI systems can connect to you, where your credibility signals are strong, and where evidence may be missing.

7. Full LinkedIn deep dive + strategy

Does LinkedIn reinforce what you want to own?

A strategic assessment of your LinkedIn presence, how the profile positions you today, what needs to change, how your content should support your authority strategy, and how you should be engaging to build the right relationships and conversations.

8. Your next-move plan

What actually matters first?

Bring everything together into clear priorities so they walk away knowing what to focus on instead of trying to change everything at once.

Your authority blueprint

Think of it as your authority blueprint.

Most personal brand work starts with: “What should I post?”

We start much earlier.

What do you want to become known for? Who needs to know you for it? What evidence already exists? What is missing? What stories and ideas should repeatedly be associated with your name? Where should you be showing up? Do your LinkedIn profile, website, content, conversations, and third-party credibility all support the same conclusion?

Once that foundation is clear, everything else gets easier.

Your content becomes more intentional. Your LinkedIn presence reinforces a bigger strategy. You can evaluate podcasts, speaking opportunities, and partnerships based on whether they strengthen the authority you want to own. Your website tells the same story.

And over time, you create a much clearer body of evidence around who you are, what you know, and why someone should trust you.

The whole picture

We look at the whole picture.

What you know about you

Your experience
Your expertise
Your accomplishments
Your goals
What you want to become known for

What you’re showing the world

Your website
LinkedIn
Content
Messaging
Existing digital presence

What the outside world can see

Search
AI
Public information
Third-party credibility
Existing authority signals

All three feed into: Your Authority Playbook

The YOUmanize™ credibility framework gives us another lens into what your current reputation actually supports. We look at seven credibility signals including authenticity, consistency, reciprocity, relevance, social proof, Demonstrated Expertise, and resonance to identify where your authority is already strong and where important gaps exist.

This assessment is one input into the Authority Playbook. It is not the entire product.

Our private client work

Built on the same thinking behind our private client work

For years, StandOut Authority has helped founders, executives, business owners, and experts clarify what they should be known for and build an authority strategy around it.

Our private client engagements include deep strategy work, collaboration, consulting, implementation, and ongoing support.

The Authority Playbook takes the strategic foundation behind that process and makes it available to someone who doesn’t need or isn’t ready for a full StandOut Authority engagement.

You provide the inputs.

We combine those inputs with research, the StandOut Authority methodology, and the YOUmanize™ credibility framework.

You receive a comprehensive authority strategy you can take and begin implementing on your own.

And if you want Rachel B. Lee involved personally, there is a second option for that.

Two ways to do it

The Authority Playbook

$497

For the person who wants the strategy and is comfortable taking it from there.

Complete Authority Playbook including:

Core positioning
Authority narrative + messaging
Content strategy + themes
Marketing + visibility strategy
Website + digital presence assessment
Credibility + AI visibility assessment
Full LinkedIn deep dive + strategy
Engagement guidance within the LinkedIn strategy
Prioritized next moves

One-time investment. No subscription.

There is no personal review or consulting with Rachel B. Lee at this level.

Build My Playbook

The Authority Playbook + Rachel B. Lee

$1,997

For the person who wants the complete strategy plus Rachel’s eyes and brain on it.

Everything in the Authority Playbook, plus:

Rachel B. Lee personally looks at your Playbook
60 days of live office hours with Rachel B. Lee
Bring questions directly to Rachel
Pressure-test your positioning and messaging
Talk through LinkedIn and content decisions
Evaluate opportunities and next moves
Get strategic guidance as you start implementing the plan

This is not done-for-you implementation.

It is access to Rachel B. Lee to help you interpret, refine, and use the strategy.

Get My Playbook + Rachel

How it works

Tell us where you’ve been and where you want to go

Complete the guided intake around your experience, expertise, goals, audience, business, and what you want to become known for.

We look at what already exists

Your existing digital presence and relevant public information become part of the picture, including LinkedIn, your website, search visibility, and credibility signals.

Your authority strategy comes together

Those inputs are combined with the StandOut Authority methodology and YOUmanize™ credibility framework to develop your Playbook.

You get the roadmap

Your complete Authority Playbook brings your positioning, messaging, content, visibility, website, LinkedIn, credibility, and priorities together into one strategy.

Want Rachel B. Lee’s eyes on it?

Choose the $1,997 option and Rachel will personally look at your Playbook and help you work through it during 60 days of office hours.

Who this is for

You have the experience. Your authority just hasn’t caught up online yet.

The Authority Playbook is built for: Founders; Executives; Consultants; Professional service providers; Speakers; Advisors; Business owners.

People who do not need to invent credibility.

They need to make the credibility they already have easier to understand, find, and trust.

Start your Authority Playbook

Your authority should not live in pieces.

You shouldn’t have one story on LinkedIn, another on your website, five unrelated content themes, and years of expertise that never become part of your searchable reputation.

The Authority Playbook gives you the strategy that connects it all.

Know what you want to be known for.
Understand what your current presence actually supports.
Build the roadmap to close the gap.

Start Your Authority Playbook

$497 self-guided
$1,997 with Rachel B. Lee’s personal review + 60 days of live office hours