Live working session · Thursday, October 15 · 11 AM to 1 PM Central · $97
The Authority Gap
You've done the work. AI can't find it. On October 15, we fix that on your own name.
Two hours with Rachel B. Lee, Joshua B. Lee and Lee-Anne Scott. You'll leave with a one-page plan built on your own name, your own evidence and your own gaps.
Book by Monday, October 5: before the session we run the AI check on your own name, so you walk in with your gap already mapped instead of finding it live.
Save My Seat, $97
Rachel B. Lee · Joshua B. Lee · Lee-Anne Scott
You have the experience. You have the client results. You've built a reputation, maybe been on podcasts, spoken on stages and posted on LinkedIn for years.
But there's a growing problem.
Your real-world credibility and your digital authority may not match.
When a potential client researches you, when someone asks ChatGPT who the experts are in your category, when an AI system tries to work out what you're known for, it can only work with the evidence it can find.
And a lot of very credible people are close to invisible.
This is the Authority Gap.
We ran the test on ourselves first
Josh has been a guest on more than 100 podcasts. We asked AI to find them.
We went back and verified every appearance: 104, each with a public link. Then we asked four AI engines about them.
And 9 verified appearances didn't show up in a single engine. Not one of those 9 was on that page.
It's not a content problem. Josh had already done the conversations. It's a structure problem. The evidence organized on a page he controls got found. Every appearance no engine could find was missing from that page.
Most experts have exactly this gap across podcasts, LinkedIn, media, stages, articles and years of client work. Your authority already exists. The question is whether your buyers and AI can clearly see it.
Snapshot taken September 16, 2026, across Perplexity, ChatGPT, Google AI Mode and Gemini. AI answers change over time. We'll walk through exactly how we ran it, live.
Book by October 5 and we run this check on your name before the session. Full refund until October 14.
What we are going to build with you
This is not a webinar where you listen to three people talk about AI for two hours. It's a working session.
We will show you how to connect authority strategy, podcast visibility and LinkedIn so the work you are already doing creates a stronger, more consistent digital footprint.
You will learn:
How AI understands authority. We will break down the signals that help AI systems connect your name with a category, expertise and point of view, including why clarity, relevance, consistency and recency matter.
How to identify your Authority Gap. You will look at what the market and AI can currently understand about you, where the disconnect exists, and what deserves your attention first.
Why podcast guesting can be one of the fastest authority-building plays. Instead of immediately launching another show or publishing more content into the void, you will learn how strategic guest appearances can create third-party validation, searchable conversations and new authority signals around your expertise.
How to choose the right conversations. More visibility is not always better. We will show you how to identify the topics, shows and conversations that reinforce the reputation you actually want to build.
How LinkedIn turns one conversation into an authority asset. You will see how to take a podcast conversation and extend it through LinkedIn, newsletters and other discoverable content so one appearance creates multiple signals instead of disappearing after launch day.
How to build your next 90 days. You will leave with a clear set of actions for strengthening the connection between what you are known for offline and what the digital world understands about you.
Two hours, a one-page plan on your own name. Book by October 5 and your AI check is done before you arrive. $97, replay included, full refund until October 14.
The real goal
We don't want you leaving thinking "I need to post more."
We want you leaving knowing:
What do I want to be the answer for?
What evidence exists online that proves it?
Where are the gaps?
What conversations should I be part of next?
How do I make every appearance build on the last one?
Who this is for
Founders, consultants and experts whose reputation is ahead of their footprint.
- You built your reputation through relationships, referrals and the quality of your work.
- You've been on podcasts, spoken at events or created content without a bigger authority strategy behind it.
- You want to show up when people ask AI who to trust in your space.
- You want LinkedIn to build credibility and real business, not just engagement.
- You know exactly what you do, but the market doesn't automatically connect you with the category you want to own.
It's not for you if you're looking for posting hacks, follower growth tricks or a way to fake expertise you haven't earned. That's not what we do.
Meet your hosts
Your authority. Your conversations. Your digital footprint.
Three pieces that are usually taught separately. Rachel, Josh and Lee-Anne are putting them in one room.
Rachel B. Lee
Co-Owner, StandOut Authority · Co-Founder and CEO, YOUmanize™
YOUmanize™ is a credibility intelligence platform built around a simple question: how do we make human credibility visible and measurable in an AI-driven world?
A former brand leader with experience at Microsoft and Gartner and a LinkedIn Top Voice, Rachel works at the intersection of brand authority, human trust and technology. Her work focuses on helping leaders ensure the reputation they have earned in the real world is reflected in what people and AI discover online.
Joshua B. Lee
Founder, StandOut Authority · Co-Founder, YOUmanize™
Named by Favikon as the #1 LinkedIn growth expert in the US. Josh has spent 25+ years building businesses and working with founders, executives and organizations to turn expertise, relationships and perspectives into meaningful online authority.
His approach is rooted in something increasingly rare online: building trust through real human connection instead of chasing algorithms, hacks and vanity metrics.
Lee-Anne Scott
Founder, PodGuest
Lee-Anne helps founders, CEOs and business leaders build authority through strategic podcast guesting.
Her work focuses on helping experts choose the right conversations, strengthen the topics they want to be known for, and turn podcast appearances into lasting authority signals across search, content and AI discovery.
Bring your laptop, your LinkedIn profile, the topics you want to be known for, and the question you wish your ideal clients were asking AI
Thursday, October 15
11 AM to 1 PM Central · 12 PM Eastern · 9 AM Pacific · 5 PM UK
Live on Zoom · Replay included · Full refund until October 14
Changed your mind? Reply to your confirmation email before Wednesday, October 14 at 11:59 PM Central and we refund you in full.
Two hours. Three people who do this every day. One clear plan for becoming easier for the right people and AI to find, understand and trust.
Can't make it live? Register anyway. Every registrant gets the replay and the plan template.
Questions
Is this a webinar?
No. It's a working session. You'll look at what AI can see about you right now and start building your 90-day plan while we're live. Cameras are optional, but you'll get far more out of it with your laptop open.
What if I can't attend live?
You'll get the replay and the plan template by email after the session. You'll miss the live feedback, but you can still do all of the work.
Do I need to have been on podcasts?
No. Podcasts are one of the fastest ways to build third-party evidence, but the same thinking applies to everything you've already done: clients, stages, articles, recommendations, results.
Is this a pitch?
We'll be straight with you. At the end we'll show two ways to get help if you'd rather not do the work alone: the StandOut Authority Authority Playbook and working with PodGuest. The two hours, the AI check and your plan are yours either way.
What's your refund policy?
If you change your mind before Wednesday, October 14 at 11:59 PM Central, reply to your confirmation email and we'll refund you in full.
Do I need YOUmanize?
No. After you register you'll have the option to upload your LinkedIn profile to YOUmanize before the session so we can work with your real data. It's optional.