Each episode of the YOUmanize Your Brand Podcast helps business leaders, entrepreneurs and business owners show up with intention, lead with human connection, integrate famiLEE and business and use AI to share your story with more of your audience.
A kitchen table mispronunciation turned into our mission. My Texas tongue dropped the “H,” and YOUmanize™ was born. Rachel B. Lee and I decided it was now or never. Yes even between parenting, client work, and life, we jumped in. And that’s when it clicked. YOUmanize™ Your Brand. Our idea that we’d been sitting on for months prior was finally taking shape.
The mission? Help you grow your voice, earn real trust, and build lasting success without losing your soul. We believe that in the AI era, brand trust is the only currency that matters and growth without authenticity doesn’t last. YOUmanize™ Your Brand delivers human first marketing strategies, social media frameworks, brand storytelling, and emotional intelligence in leadership, parenting, and business.
Our StandOut Authority team also jumped in with both feet. We created a whole new framework, content strategy and production schedule. The first month was undeniably messy, a bit of trial and error. By the second month we had a good system and process. 2026 will be even more smooth!
Now I’m wrapping up the year with something powerful: a full-circle recap of the biggest YOUmanize™ Your Brand podcast moments of 2025 and the part I love most is getting that quality time with my wife to go deep on conversations that light us both up. Check out the recaps and tune in to whichever catches your attention first, and subscribe wherever you enjoy your podcasts, Spotify, Apple, and YouTube.
Episode 001: Brutally Honest Personal Branding Advice to Fix Your Sh*t Content
In this launch episode, we talked about what personal branding really means in an era of AI noise. From Rachel’s corporate-meets-entrepreneurship backstory to my “MySpace to reset” journey, we drop the truth about trust, traffic, and what people are REALLY craving: connection, not content. This was a special first episode about YOUmanizing your story, so people trust you before they buy from you.
Episode 002: The LinkedIn Algorithm Just Changed, Here’s What Works Now
Forget hacks and “dwell time.” we go way deep on The Human Algorithm and how to build influence by being real. We break down why trust is the new currency and how to stop posting for applause and start posting for alignment. Biggest takeaway? Human connection matters more than metrics. Emotion and intention win the algorithm game.
Episode 003: Marriage, Money, and Marketing: Can You Build with Your Spouse?
This one’s for the couples, the chaos, and the love. Rachel and I pull back the curtain on working and loving together while raising a blended famiLEE. It’s WILD btw 😉 Takeaway message here? Boundaries matter, brutal honesty is a must, and a shared vision is the golden key to building both a brand/business and a marriage. Fun Takeaway? You get to hear Rachel’s story on how we first met, and there’s fireball and a unicorn pinata involved lol.
Episode 004: The Power of AI in Capturing Brand Voice on LinkedIn
AI is rewriting how we show up online, so we break down how to position yourself to show up in both search engines and human minds. This episode is a must for experts wanting to protect their IP and get found (for the right reasons). Recap: AI won’t replace you but if you’re invisible online, you’re already being left behind. Sorry, not sorry.
Episode 005: How We Manage Business and FamiLEE
Mental health, ADHD, blended parenting., entrepreneurship… This is what happens when personal and professional collide. This one was personal, but Rachel and I felt we had to address it, we get real about raising teens with trauma and running a business with heart. Parenting IS leadership, and it teaches us how to lead with empathy, resilience, and realness.
Episode 006: Alex Cattoni: Build with Heart, Scale with Guts
Marketer of the Year, Alex Cattoni, joins us for a masterclass on brand integrity, rebranding, and de-douchifying the internet. If you’ve ever struggled with saying “no” to growth that doesn’t feel aligned, this is your green light. What am I taking away from it? Conscious brand evolution isn’t a luxury, it’s your legacy.
Episode 007: How to Use AI for YOUR LinkedIn Content Strategy
AI can’t replace your voice, but it can scale it… if you use it right. We get real about what’s working, what’s broken, and how to use AI without losing your soul. Always remember that content doesn’t build connection. YOU do. AI is the tool, not the storyteller.
Episode 008: Can AI Fake Trust? (Featuring: John Assaraf)
John Assaraf, brain science expert, serial entrepreneur, and founder of NeuroGym, brings the neuroscience heat. Learn how your brain processes trust, how AI disrupts it, and why you need to train your mind to navigate the future. John goes deep into the neuroscience of trust, AI, and how our ancient brains are trying to adapt to the fast-changing digital world. Trust isn’t built by automated systems, it’s built by transparency, presence, and daily Innercise.
Episode 009: Oversharing Online? When Authentic Becomes TMI
How much is too much when it comes to sharing your life online? This one is a divisive topic where we break down the difference between vulnerability and venting. And why some stories belong in DMs, not your feed. Key lesson? Share the lesson, not the wound. Your story should build trust, not drama.
Episode 010: Emotional Labor and the Invisible Load of “Women’s Work”
From boardrooms to bedrooms, we (but especially Rachel) opens up about co-leading as partners and parents. This convo hits hard for every woman integrating business and life, and every man learning how to listen. We believe Balance is Bullsh*t (like my book). What matters is awareness, co-leadership, and dropping the guilt.
Launching our very own podcast has been a highlight of 2025. As the year wraps up (very soon), I’m ecstatic about where we started and where we are going. It’s for all entrepreneurs, leaders, business professionals who are done chasing vanity metrics. Whether you’re new here, a curious lurker 😉or a loyal listener, this is your one-stop playlist to fuel trust, leadership, and authenticity going into 2026.
Want to binge the full season or rewatch your favorite moments? 👉 Subscribe to our YouTube series “Youmanize™ Your Brand” for raw, real insights on how to show up authentically and lead with your voice. Subscribe on YouTube
📥 Grab our free guide: 3 Hidden LinkedIn Signals to start showing up smarter in the age of AI. Let me know what landed and what you’re doing to build trust in a world that’s rewriting the rules.
Trust Is the New Power Move for B2B Brands
Our clients are real people, and we’re all experiencing a trust recession. There’s a ton of noise online, with AI, politics…you name it. If you’re thinking about implementing a thought leadership strategy with your company, I’d love to connect with you more. And if you’re ready to focus on your own personal brand strategy that reflects your truth and builds real impact, I’m soooooo excited to open up space in our new LinkedIn Brand LaunchPad.
Together, we’ll uncover your voice, clarify your message, and build the foundation for a brand that is fully you, online and offline. BONUS 1-day photoshoot (in your city) included (worth $5000+ alone). The ROI on being SEEN by the RIGHT audience is impossible to calculate. Want to know our current investment level?
👉 Let’s talk. No pressure. No BS. Just a real conversation about where you are and where you want to be. Go from invisible to undeniable in just 30 days. CHECK IT OUT HERE