StandOut Authority

LinkedIn Live with Grace Gong and Rachel B. Lee
2022-04-22 10:00 (America/Chicago) | Rachel B. Lee’s LinkedIn Profile, Virtual Event on LinkedIn
Location

Join Rachel B. Lee as she hosts a LinkedIn Live with special guests to discover what it takes to build a personal brand and WERK it with the best in class marketing and social media strategies.

LinkedIn Live with Miri Rodriguez and Rachel B. Lee
2022-04-01 10:00 | Rachel B. Lee’s LinkedIn Profile, Virtual Event on LinkedIn

LIVE EVENT — How to Use Social Audio to Grow Your Brand
2022-03-24 14:00 - 15:00 | Zoom, Virtual Event
Location

Register Here

For years now video has been the biggest trend in digital marketing across all channels, but that's about to change.

What's going to take its place?

The once and future king... audio. (insert record scratch here.)

Yup.

The resurgence of audio as a tool, as a method of reaching your audience and as the main means of communicating with your market - is back in a big way.

So why now?

It used to be that we tuned in to our favorite radio stations (LONG before video was even on the radar) we'd listen to our favorite artists and go about our day. But the way we consume our audio these days is far different.

From podcasts to Clubhouse and now LinkedIn Audio - the landscape is changing rapidly.

These days people are not just listening, they're creating their own listening schedule. Whereas video will always have a place, video is harder to produce, harder to manage and really, harder for people to consume on the go.

Audio, on the other hand is easy to record on the fly, easy to edit and easy to consume no matter where you are and no matter where your audience is.

And with social audio, we have a two- way conversation with people you’d never imagine talking to. It’s the best of all worlds, where you’re not just listening but being heard...Because people want to NOT JUST BE SEEN, BUT BE HEARD. That’s what the human revolution is about.

If you're not doing audio on a regular basis - you're missing out on a HUGE opportunity to connect. Plus, really... as opposed to video - when it's audio, it's "Pants Optional"

We'll talk about:

What social audio isWhich platforms you can useHow to build your personal brand and grow a following Best practices to creating your own rooms and promoting it

LinkedIn Audio Room
2022-03-23 09:00 - 10:00 | Joshua B. Lee’s LinkedIn Profile, Virtual Event on LinkedIn
Location

A recent report from NPR and Edison Research shows a 116% growth in spoken word listeners 13-34 years old in the past 7 years, with 18% growth in just the last year. This growing trend has paved the way for social audio platforms like Clubhouse, Twitter Spaces, and more.

eMarketer estimates that US adults listen to digital audio for 1 hour and 29 minutes per day and growing.Years ago, we would listen to our favorite radio stations and hope to catch our favorite songs. This was LONG before video was on the radar, let alone social audio.

Now, our content consumption has changed. Instead of sticking with the same radio station, we’ve also got podcasts and now social audio where we can have two-way conversations with the people we love.

Rachel and Josh have over 50K followers together on Clubhouse with multiple clubs filled with over 10K followers. And now they’re part of the few hundred LinkedIn Audio Event Beta Testers, creating audio rooms for LinkedIn and streaming to Clubhouse.
