At 19 he cracked the NY Times Best-Seller code. 79 books and millions of copies sold later…| Michael Drew
At 19 he cracked the NY Times Best-Seller code. 79 books and millions of copies sold later he’s still cranking and passionate about sharing big ideas.
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Timeless Wisdom he learned at 19
“At 19 I was fortunate enough to know that the most important thing in life are those relationships."
If he started over
One of my mentors, Roy H. Williams said, ‘The winners and losers in life are determined when the teams are picked. There are two teams essential to your success. Those who pick you to be on their team. Those who you pick to be on your team.' I've really focused on surrounding myself with the right mentors and picking the right team around me.
“My biggest mistake was rushing into platform building in exclusion of marketing books directly. We were telling clients we’re not going to build your platform around the book, we’re going to build it properly. That's bad marketing because what the client believes they want is for their book to be successful.”
Key to continued success
"When you've been doing something for 10+ years and telling the same stories over and over it gets old. Most people try to do something new. Instead find a different way to do what you do that keeps it exciting and allows you to keep your business growing."
"What's important and fun to remember is that real success happens through a series of small successes and loads of failures over time. almost no one's an overnight success unless you get lucky. Nobody sees the previous 20 years of hard work you put into it."
Why Listen to Michael Drew:
In the audio, Michael shares:
- How to fail efficiently -- Michael gives you his framework
- The big thing he credits for his success in business
- The most important reason stopping people from living their dream and how to keep those people out of your life.
- The top key to SUSTAINING Success
- Biggest Mistake that leads to mid-life crisis (or early-life crisis) and the fix
He’s helped these business celebrities become best-selling authors (as well as many other names you’d know):
• T. Harv Eker, author of Secrets of the Millionaire Mind
• Jordan Rubin, The Maker's Diet
• Rich Christiansen, The Zig Zag Principle
• and Ivan Misner, Masters of Networking
Michael R. Drew is a maverick who gets results.
He’s Marketed books his entire career becoming the world’s most successful book promoter. The proof… He’s launched 79 consecutive books onto best-seller lists, many of them number-one titles. We’re talking NY Times and Wall Street Journal best-sellers here as well as Amazon.
He’s benefited from these writers’ insights into social trends observing up-close the shifting dynamics of society— as with his work in the book Pendulum.
Michael honed his skills at such respected publishers as Bard Press, Entrepreneur Magazine, Longstreet Press and Thomas Nelson Publishers, among others. He has mastered the intricacies of publishing and founded Promote A Book.
Michael has also helped writers and authors, thought leaders, speakers and entrepreneurs build upon an essential component of continuing success, creating a platform for their writing and their message so that they can expand their audience and adapt to social shifts.
His mission is creating a platform for each writer and helping them become even more effective entrepreneurs who nourish today’s idea-hungry marketplace.
Through Michael’s skills in website creation, his strengths as a speaker, his career coaching, and in his innovative use of personas to intensify the effectiveness of all sorts of writing, Michael has been a force in the creation of a new generation of thought leaders. He has helped them to become even more effective entrepreneurs who nourish today’s idea-hungry marketplace.
In Myers-Briggs terminology Michael is an intuitive thinking competitive type. His fiancÈe and business partner Andrea is an intuitive feeling humanistic type.
He's put 80 books on the Wall Street Journal, New York Times, USA Today bestsellers lists. He's had books appear in over 2,000 of the #1 spots on Amazon.
When he was 19 his mentor told him that what authors want most of all is to be a New York Times bestseller. Michael was tasked with finding out the process for how to do that and the potential costs.
What he learned early on is it's never about the book. It's about the objective of the author. The book is a tool to build relationships with an audience. His philosophy is marketing and selling is simply the transfer of confidence from one person to another.
If you have bad products in today's world it gets found out very quickly.
Also, if your goals and values don't align with your audience then neither the book nor anything else is going to be effective.
And as shifts in society continue, Michael has expanded Promote A Book’s services to include consulting and planning on everything from Internet distribution and website-building to video creation, book trailers, podcasting and more.
In his personal time, Michael loves cheering for BYU teams, dining at "the best sushi house in North America" — Uchi's, in Austin, Texas — and spending time with his daughter, Savannah.
Some Shareables from Michael in this episode…
If he started over
"I was fortunate to start out so young. I was tenacious and worked hard. If I knew what I knew now I'd probably get in my own way. One of my mentors, Roy H. Williams said, ‘The winners and losers in life are determined when the teams are picked. There are two teams essential to your success. Those who pick you to be on their team. Those who you pick to be on your team.' I've really focused on surrounding myself with the right mentors and picking the right team around me.
When I had team members who fully bought into my vision we were very successful. When I had people who were working with me just because they wanted a paycheck it created problems within the organization.
At 19 I was fortunate enough to know that the most important thing in life are those relationships."
"If you do something for 10 or 20 years or longer and become a real expert at it, it’s easy to become bored. It's easy to mistakenly think you can do something bigger and better or in a different industry.
My biggest mistake was rushing into platform building in exclusion of marketing books directly. Platform is not about the book. So we were telling clients we’re not going to build your platform around the book, we’re going to build it properly.
That's bad marketing because what the client believes they want is for their book to be successful.
If I am selling you what you need instead of what you want then the sales close rates won't be as high. That was holistically based on me being bored and knowing what people need to do. Telling somebody they're wrong is a difficult thing to do and in business it shouldn't be done.
We did this for a few years which really slowed our business down. The good thing was we were able to develop some fantastic systems."
Success follows passion
"Success follows passion. Passion dictates success."
"When you lose your passion for your business go back and figure out why you lost it. Then fix it."
"When people have affairs it's not because their spouse is a bad person. It's because they've lost some passion in their life. Things have become ordinary. What they need to do is reignite the passion within their relationship. Same thing in business."
Favorite part of the entrepreneur's journey
"Failure has been the most exciting part. I say that because when you're successful you don't learn anything. Either you luck into success or you fail at something long enough that you figure out what doesn't work so you then know what does work. If you failed your way into success, you've worked really hard."
"What's important and fun to remember is that real success happens through a series of small successes and loads of failures over time. When somebody says they were of overnight success, almost no one's an overnight success unless you get lucky. Either A, you're building off the backs of giants. Or B, you're building your business for years and years and years. What people see is when you reach that tipping point and go from 10% to 100%. Nobody sees the previous 20 years of hard work you put into it."
"The weirdest thing has been letting go. As a type A competitive personality, it's been a difficult process for me to let go of control. To recognize I don't have the answer for everything. I can't do everything myself. I have to be able and willing to trust people to help and support me. Most entrepreneurs aren't able to grow beyond their own shadow."
"The willingness to be tenacious and never accept that I or the people around me can't do something. I have a very long time horizon for success. Most people want success now. Anyone who gets rich quickly usually loses it quickly.
Instant gratification won't create something that's long-lasting. Success requires a long enough time horizon. The other thing it requires is being unwilling to accept failure and instead learn from it and keep going every day."
Bad conventional wisdom
"The follow your passion myth. Just follow your passion and success will come doesn't work. It doesn't matter what business you start. Pick anything you have talent at and put your passion behind it. A lot of people who have midlife crises think they need a new business. It's why they have affairs or buy fancy cars. Just pick one thing and put your passion behind that thing. You'll make it work."
"If you're going to be successful it's going to be painful. It's going to take all of your passion, time, energy, heart and money. You're going to put everything you have behind it. Know that you're going to fail over and over again.”
“I would set the number of times you'll allow yourself to fail before moving on to the next goal."
"If you set a sales quota of five sales the sales person will get there and usually stop. They could make more money. If on the other side, they go for the number of "nos" then it doesn't matter how many sales they get."
Learn more about Michael Drew:
http://PromoteABook.com - to hire Michael for a New York Times best-seller campaign
http://BeneathThecover.com - for DIY'ers
Michael's marketing strategy - http://PendulumInAction.com