Hal Elrod

Hall of Fame Sales Rep Died for 6 Minutes, Rose like a Phoenix to create the Miracle Morning Movement

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Most Popular to Share on Google+ and LinkedIN:


Viral Book

“For every miracle morning book that is sold it turns into like 1.6 more sales. I actually did the math the other day.”


Do this before moving on

“Become the best you can possibly be at what you do now and then you’ll be a different version of who you are now when you do finally move on to whatever’s next.”


Everything happens for… with a Twist

“Everything happens for a reason but we have to choose the reason.”


Global Mission of Excellence

“And that moment in the hospital, it became becoming the person I needed to be to create what I want in my life. It’s overcoming the challenges. For me it became this sense of global responsibility. We all have a sense of responsibility to fulfill our own potential so we can then inspire, empower and influence those in our lives.”


Accepting Less Hurts Your Love

“When we accept less than our best not only does it hurt our quality of life but it really affects everyone that we care about. Because they see our example and think it’s okay to be lazy.”


#1 Path to Growth

“In my first 10 years in business my community was about 10,000 people. In the last two years I’ve added about 50,000 people to that. I would have made it my #1 focus from the very beginning as opposed to 13 years later.”

In the audio, Hal shares:

— How he responded when his publisher stole 100% of his royalties from his #1 bestseller

— His big lesson from launching his first in-person event and taking an unintended $60,000 risk

— In his first 10 days as a salesman, he broke a company’s 50 year old sales records

— His secret e-mail folder technique that yields 24/7 inspiration

— The #1 turning point decision he credits with his success as an entrepreneur

— Why he stayed an extra year at the company he wasn’t passionate about and how it taught him sustained success

— His big realization (and exit) after breaking sales records that led to his fulfillment

— 2 biggest reasons your loved ones deserve you to fulfill your full potential

— Hal’s method for knowing when to go out on top that he learned from the TV show Seinfeld

Hal Elrod died at age 20. Hit head-on by a drunk driver at 70 miles per hour, he broke 11 bones, was dead for six minutes, spent six days in a coma, and was told he would never walk again.

Hal defied the logic of doctors and went on to not only walk, but to run a 52 mile ultra-marathon, become a hall of fame business achiever, an international keynote speaker, host of one of the top personal development podcasts on iTunes, called Achieve Your Goals with Hal Elrod, and #1 best-selling author of what is now being widely regarded as “one of the most life-changing books ever written” – The Miracle Morning: The Not-So-Obvious Secret Guaranteed To Transform Your Life… (Before 8AM).

Most importantly, he is living the life of his dreams with his wife, Ursula, and their two children, Sophie and Halsten, in Southern California. 

Hal wakes up at 3:30 AM seven days per week. He has a hip-hop song on iTunes called ‘The Miracle Morning’. At 15 he started his first radio show going by the disc jockey name of “Yo Pal Hal”. His dream was to take this as far as he could but a sales job quickly intervened to change history.

At 19, he was hired in sales and within 10 days he had broken the all-time company record. Hal sold more in those first 10 days than anyone in the 50 year history of that company. He abandoned the dream of being a DJ because he could see the serious money available in sales.

About 18 months into his sales career he was driving home when he was struck head-on by a drunk driver. He woke up to an unimaginable reality. His decision was whether to let this beat me or to overcome it. He took his first step within three weeks despite doctors telling him he’d probably never walk again. This car crash and dying was his first rock bottom.

His second rock-bottom came after he wrote his first best-selling book “Taking Life Head On” and becoming an international keynote speaker. He shared his story with hundreds of thousands of people in the US and Canada. In 2008 the US economy crashed and he lost his business which was his second rock-bottom.

He was deeply depressed and out of this came his creation… The Miracle Morning. His depression vanished that morning. Within two months of starting The Miracle Morning he had more than doubled his income. He went from the worse shape of his life to training for the 52 mile ultra-marathon that he completed. He never planned to share The Miracle Morning process.

But he started to share it with his coaching clients. They started experiencing massive upgrades because of it. This led him to make this into a book which released just over two years ago. It’s one of the highest rated books on Amazon with 529 reviews. He’s on a mission because this book is having the biggest impact of anything he’s ever put out or published.

His mission is to change 1 million lives one miracle morning at a time. He admits to being a long way away from that number but to being on track to hit it.

Some Shareables from Hal in this episode…

#1 Path to Growth

“My #1 activity would be to grow my community, my tribe. I didn’t do that for the first 5 or 6 years. I’d sell a customer and move on to the next one. Then I heard an audio training from Dan Kennedy. He said the most valuable asset you have is your list which is a very unromantic term.

In my first 10 years in business my community was about 10,000 people. In the last two years I’ve added about 50,000 people to that. The way you grow your community is by adding value in exchange for contact info. Then you mail them your DVD or the report you promised. I would have made it my #1 focus from the very beginning as opposed to 13 years later.”

Biggest Mistake

“I was focusing on too many things at once and lacking clarity. Part of that is the process you have to go through to figure out your true calling. Or you’re one thing. For me, I was in sales and then I got into network marketing at the same time. Then I was just jumping around rather than focusing on one thing.

One of my favorite books is called ‘The One Thing’ by Gary Keller. The most successful individuals, the most successful companies focus on being the best at one thing. It’s the whole Jack of all trades, master of none. I was the jack of all trades for a long time.

One other idea I’ll share. I have lots of coaching clients who jump from one thing to the next. I believe who you are becoming is far more important than what you’re doing. The irony is, what you’re doing is determining who you’re becoming. The lesson in this is that there is value in fulfilling your potential in whatever you’re currently doing now and becoming the best at it. Or at least the best you can become at it before you move on to something else.

I call this strategy ‘Go out like Seinfeld’. Jerry Seinfeld had the number one show on network television. The network was throwing money at him, begging him to keep going and stay. But Jerry wanted to go out on top. Most people would have ridden it as long as they could have but he went out on top.

I did the same thing with my company when I was with Cutco. I was getting ready to leave. I hit hall of fame and thought ‘Alright I’m done’. I want to go write a book. I want to be a speaker. I want to be a coach. I had the realization that I never fulfilled my potential here. I broke some records but it was always short term stuff. I never had an impressive year. I would literally break the record for a month and then take two months off. I valued lifestyle. I would work hard, play hard.

At what was supposed to be my last event ever for the company, I saw these people that got their Rolexes for the annual award. I thought ‘Wow there were only two of them out of tens of thousands’. It hit me that I never committed to give it my all for 12 months. If I leave this company, I’d leave having never become the person I needed to become to sustain an extraordinary level of achievement for 12 months. I decided I couldn’t go out like that. I recommitted.

After five years in that career, my sixth year I doubled my best previous year. For me, that was an important lesson.”

Favorite Part of Entrepreneur’s Journey

“Freedom and creation. That’s what I wrote down anyway. I love that I set my own schedule. I work when I want, I don’t work when I don’t want. I also love that I have the freedom to earn as much money as I want to. The flipside is not having that secure paycheck when there’s downturns. So oftentimes the economy downturn is best for entrepreneurs and bad for employees.

Then there is the creation aspect. When I left Cutco, my sales position, it was because I didn’t want to sell someone else’s product. That just doesn’t inspire me. I want to create. I want to create something from scratch that makes a positive difference in people’s lives. That’s extraordinarily fulfilling for me.”

Weirdest Thing and Lesson Learned

“The publisher for my first book ‘Taking Life Head On’ disappeared. We published it in 2006. I marketed the heck out of that thing traveling the country speaking. We hit number six on Amazon overall. And number one in our category. I think today it would be a lot harder to do because there’s a lot more competition. That was within the first few weeks the book was out.

My publisher disappeared and stole all of my money. They moved out of their house. They left and went on the run with 100% of my royalties. I never saw those royalties again. It was the last thing you ever expect to happen. I called my publisher to celebrate my success but they didn’t answer nor did they return my e-mails.

A private investigator had been hired by one of the publisher’s other authors. The investigator confirmed that the office and their house was empty. My book sales were enough for them to justify abandoning and leaving their company. Obviously, it was a small publishing company and I didn’t know any better.

The lesson I learned was when I called my dad to tell him what happened. He knew how hard I worked on this. I couldn’t understand how someone could steal the royalties from my book about how I died for six minutes and came back. My dad was devastated for me. I told him, ‘Dad don’t be. This is great!’ He asked me what I meant.

I told him if there’s one thing I’ve learned since my car crash, it’s that I’m put on this earth to overcome adversity and empower other people to do the same in their lives. This is just another adversity that was thrown at me and I’ve got to figure out how to overcome this in the most positive, proactive and fastest way possible. Then take those lessons and share them with other people.

I figured out how to self publish it and get it back for sale. People asked me if I was going to sue and go after these people. I would ask back to them, ‘Why would I put an ounce of energy in going after the bad, when that’s going to take away time and energy to create the good?’ That was my philosophy. I didn’t put an ounce of energy into hiring an attorney. All my energy was put into how I could self publish and get the book back out there. That’s what I did.”

Contrarian Big Win

“Find a niche and get rich is conventional wisdom. With The Miracle Morning I created something that was universal. My good friend Peter Voog just marvels at it. He told me I defied the advice we are all given and wrote a book that has no niche. The audience is real estate agents, its teachers, it’s entrepreneurs, its salespeople and stay-at-home moms. It’s the most universal concept. In my opinion it’s the most effective strategy to become the person you need to be to create the life you really want.

To develop your self to be a level 10 person to create level 10 success physically, mentally, emotionally, financially, relationally and in every single area.”

Bad Conventional Wisdom

“This goes against what I said earlier in a way but when I explain it, I think you’ll see how it works together. People are encouraged to focus on one thing at a time. One of my favorite books is called ‘The One Thing’ by Gary Keller and Jay Papasan. I’ve found it effective to build multiple verticals. A vertical could be a stream of income or a tribe building activity.

I’ve found it to be really effective to build multiple verticals simultaneously that are all aligned with each other and all feed each other. They all support each other.

For example, I wrote The Miracle Morning and promoted in there my speaking. Now I’m speaking more than I’ve ever spoken before and it’s because of The Miracle Morning. I don’t do any marketing anymore for my speaking. All of it is incoming. It’s CEOs or business owners that read the book and realize their people need this. They know I am a speaker because I planted it strategically throughout the book.

Then I launched my podcast which for some people is a full-time job. For me, it’s a way for tens of thousands of people who download it every month to find out about The Miracle Morning. They’re buying the book and they can also hire me to speak.

I also launched a group coaching program when The Miracle Morning came out so that when people read the book and wanted to get ongoing coaching, that was available to them at an affordable price point.

Get clear on your number one dream and project. For me it was The Miracle Morning. Nothing else has made as big of an impact. Everything is aligned with that. I’ve now started doing live events which I’ve put off for years because I let fear hold me back. The biggest fear was I didn’t know how or if I could get 100 or 200 people to pay money and fly out to come see me. I didn’t know how to do that.

When I finally committed and set a date and venue, I knew I’d figure out how after I committed and made it public. So I thought back to my one thing. I asked myself how can I change 1 million lives one Miracle Morning at a time? I decided I was going to give away copies of the book based on the three registration levels.”

Learn more about Hal Elrod:


First few chapters of the miracle morning for free?

You can get those free chapters + a 17 minute video + a 60 minute audio at http://MiracleMorning.com.