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  • May 12, 2015
  • By Sean
  • Comments Off on Mismatched for the corporate world, Greg makes fateful “burn the ships” decision, survives the doghouse, and now thrives… | Greg Cesar
  • in Greg Cesar, Hidden Profit Path Podcasts

Mismatched for the corporate world, Greg makes fateful “burn the ships” decision, survives the doghouse, and now thrives… | Greg Cesar

Greg Cesar

Mismatched for the corporate world, Greg makes fateful "burn the ships" decision, survives the doghouse, and now thrives living the good life he envisioned


Greg Cesar

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Most Popular to Share on Google+ and LinkedIN:

1)

#1 Path to Growth

If I could go back but you took everything from me, the very first thing I'd do is build an e-mail list. It's the absolute first thing I did except what I'd do differently is I would understand it's not just about asking for the e-mail it's about providing value.
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2)

Biggest mistake

My biggest mistake was not focusing on setting up systems. Every time I look back on my business I'd say, 'I don't have a business. I sell products.' We're taking steps to build something that is a sustainable business. More importantly, something I could sell at some point.
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3)

1 way to create evangelists

Lots of people recommend their friends come see me when I speak because when I teach, I don't hold things back. I give them the real deal and so what I create is evangelists.
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4)

What Experts Don’t Know

Bonus flop - We were selling around 100 units a day and went all the way up to 101. I offered the bonus for about six months. It only increased our sales by about .01%. I took that bonus off the sales page. What was free is now an upsell. We sold over $250,000 of that thing as an upsell.
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5)

Sales wisdom

If you're trying to make money but you haven't read a sales book, I don't know what to tell you. How successful can you be if you don't understand the psychology of sales?
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6)

Where the money is

The guy who's close to 13 years old wants to go to Google. So in 40 years, classifieds may not be good. But right now, that's where the people who have the disposable income are going.
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In the audio, Greg Cesar shares:

-- The story of how a coaching client paid him $1,000 to get on a 5-minute call in order to buy a $2,000 product

-- The strategy he used so his very first customer in 1997 is still paying him every month 17 years later

-- The 2 words you must have in your success vocabulary and the order they must be in

-- The fateful decision that landed him in the doghouse but unleashed his inner and outer freedom

-- Greg reveals the most important element in the sales process and you'd probably consider it "old school"

-- Why he says the e-mail list isn't important and what is instead the critical business factor

-- His big mistake that set up "job like income machines" instead of true businesses that were assets

-- The big question he asks his paying consulting clients so they teach him their very best marketing strategy

-- His $250,000 counterintuitive gain out of a test that flopped huge

Greg Cesar is an international expert in creative internet marketing strategies. He’s been invited to speak on stages as far away as Singapore and Malaysia.

Greg has helped thousands of students to drive more laser targeted traffic to their websites. Greg is a creative thinker and uses out of the box strategies to dominate niche markets. In his courses and trainings, you will learn how to use MindSet Marketing and find hidden entry points in your mark. You’ll learn the emotional triggers that get more people to click on your ads and buy from you.

You’ll even learn how to go after large competitive markets and get your clicks for pennies while others spend dollars.

It doesn’t take long before you realize that Greg is an expert marketer and can help your business. If you need more laser targeted traffic to your website, then Greg Cesar is your man.

He's got some large e-mail lists of over 100,000 people in certain industries. In the industry where he speaks and trains internationally though, his e-mail list of people interested in learning more about Internet marketing is less than 10,000 yet generates over $100,000 in income every year. Greg proves it's not about the size of your e-mail list it's about your relationship with the people who subscribe to you.

He started a corporate job and one day his boss told him, “When I tell you to do something, you do it." Greg knew that day and with that statement that he was unemployable. A couple months later he quit his job with no expectations and less than $1,000 in the bank.

He had to tell his wife she's no longer a stay at home mom and to pile on further, that they had to move in with her parents because Greg was going to start a business. After spending a few days outside with the dogs, then a couple weeks on the couch, the family adjusted to his news.

He had a choice to make to either succeed or fail because he had no fallback. The first couple years were very tough. He learned and also took the second critical step which is action. He started helping businesses in his local area with their websites and online marketing strategy. Around 2002, he decided he wanted to sell products. The only reason for this was to get more local businesses as clients.

He wanted to be able to use the pitch, “Why would you go with that consultant when they've never sold any products of their own? I've sold this many products successfully so I'm the best choice to help you sell your products”. What Greg learned is he got so good at selling products he had sold over 100,000 e-books and products in over 100 different countries. It was taking him a fraction of the time to sell products versus the consulting. He's sold pinball machines, pool tables and many other physical products.

Some Shareables from Greg Cesar in this episode…

#1 Path to Growth

"If I could go back but you took everything from me, the very first thing I'd do is build an e-mail list. It's the absolute first thing I did except what I'd do differently is I would understand it's not just about asking for the e-mail it's about providing value. I want them to say to themselves, 'wow, I can't believe I just got them and the only thing I had to trade for it was my e-mail.'

Your second step is to monetize that list. Most people have it reversed, they are only thinking about the monetization. When I tell you what I've been able to do because of marketing to my list versus not having that list, it's night and day difference."

Biggest mistake

"My biggest mistake was not focusing on setting up systems. Every time I look back on my business I'd say, 'I don't have a business. I sell products.' I've gotten really good at selling products but not setting up a business. A system has something like 'on Monday this activity gets done. On Tuesday this other thing gets done. In the afternoon this person does such and such activity.' I don't have that. I'm always flying by the seat of my pants.

You may make good money selling things but that's not an asset you can pass on to your kids. If something happens to me, the business is over. I've realized that and I'm starting to read the E-myth Revisited by Michael Gerber. Then I had a meeting with one of my admins.

I said your role is going to change into project management and organization. We need to put some organizational things in place so that things can happen even when I'm not there. Because if I go on vacation, things stop here. That's not a business. We're taking steps to build something that is a business and is more sustainable. More importantly, something I could sell at some point."

Favorite part of Entrepreneurship

"The best part for me was falling in love with the entrepreneur's journey itself. I tell people if they're serious about becoming an entrepreneur then they have to fall in love with every aspect of what it takes to build a business. That includes both success and failure.

By the way, failure is just a part of the journey. Failure is not something you avoid, it's something you learn from. When I'm looking and learning something new, I'm like a kid with a new toy... I absolutely love it.

When we go out to dinner you know what my wife says, ‘Don't you dare talk about marketing tonight!' She has to shut me up when it comes to marketing. I often say a lot of NBA players would play for free. I'd do marketing for free. That's how much I love it.

When we first started in business and weren't making any money, I didn't have the heart to tell my parents, friends and wife that, 'I know we're not making any money, but man am I having fun. This is great!' I was loving it then and now."

Weirdest thing and lesson learned

"This is a lesson in why you value your clients, treat them great and give them respect. I had a coaching client who paid me $2,000 for three coaching sessions. We had the first session which was fine. He was excited.

The second session he calls me up and wants to meet on Friday. He's from Singapore. We got on the phone and I asked him what was on the agenda for today's call. He said, 'actually I have a question for you. What other products are you selling?' I said well we've got this product and that product and this other one. He asked me how much one of them was.

I said that one is $2,000. He said, ‘Can I buy it?' I said, ‘Okay. I'll send you a link.' I sent him the link and he said he was going to get that product. I then said okay let's get into the coaching call and what we're going to cover today. He said, ‘No. I'm good.'

I got off the call and told my wife, ‘The weirdest thing just happened. Some guy just paid me money to call me on the phone and buy more stuff.' We were only on the phone for about five minutes. So he paid me $1,000 to buy a $2,000 product. I said how do I find more of these people? I need more of that in my life.

I get a lot of people recommending me to their friends and associates to come see me when I speak because when I teach, I don't hold things back. I give them the real deal and so what I create is evangelists. There are other speakers out there who may make sales. But they are not getting that long-term client relationships that I am able to enjoy. You got treat people right and those weird things can happen as well."

Counterintuitive Big Win

"We had a product we were selling and selling very well. I decided we were going to add a bonus to the product. This was about two years into selling the product. My thinking was that this bonus was gonna double our sales.

We were selling around 100 units a day and we went all the way up to 101. I said, ‘What just happened here?!!? How did this not double the sales?'

I figured our test run wasn't long enough so I ran it for about six months. It only increased our sales by about .01%. It was completely not worth it. The one thing good marketers know is we know that we don't know.

I took that bonus off the sales page and made it an upsell. What was for free is now an upsell where they have to pay for it. We sold over $250,000 of that thing as an upsell."

Bad conventional wisdom

"There's a lot of it out there and I'll tell you the mindset you have to have if you're going into business for yourself.

Go back to the basics.

My most successful headline was written 100 years ago. The wisdom is that old. When you look at some of these guys who are the godfathers of marketing, we are still using headlines they wrote back in the 1920s. You've got to go back to the basics. That's what works.

What's happening today is there are a lot of gimmicks and a lot of tricks. People want to figure out how to game Google. The problem is those are all gimmicks and loopholes. You build your business on this. On Monday you’rr in business but by Tuesday you're out of business. You've got to learn skills and how to write copy. You've got to understand what makes a good headline. You've got to understand the psychology behind sales.

If you're trying to make money but you haven't read a sales book, I don't know what to tell you. How successful can you be if you don't understand the psychology of sales?

It's funny when I talk to people about off-line classifieds. These are people who've picked up a newspaper. What makes you think they don't read? Baby boomers and older folks don't want to go to Google. They want to go to print because that's where they've been raised.

The guy who's close to 13 years old wants to go to Google. So in 40 years, classifieds may not be good. But right now, that's where the people who have the disposable income are going."

Learn more about Greg Cesar:

http://GregCesar.com - Find all his cool new ideas, lessons learned and products.

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