Our employees build their personal brands through writing and social media. Company leverage this too? | Joshua B Lee and Clint Evans

Employee Branding

Our employees work hard to build their personal brands through writing and social media. Any advice for how I should use some of what they create to help our company too?


 Joshua B Lee and Clint Evans

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Big Idea: “Behind the Brand”

What is the “Behind the Brand” idea and how it can supercharge your entire team’s morale
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What we share:

— Why highlighting the people on your team who are actively building their own personal media brand is a growth driver for your company

— What is the “Behind the Brand” idea and how it can supercharge your entire team’s morale

— What webpage(s) to highlight your active stars on

— What other ways you can leverage the things your employees produce that people on the web love to see (it’s also a low time investment for your company)

— How to use news releases to boost the stars and your company’s brand

— Going beyond the basic employee/company relationship to increase loyalty

— The dark side and the “lottery solution” that avoids hurt feelings

Learn more about the hosts:

Joshua B Lee

https://www.linkedin.com/in/adfirmative

Clint Evans

http://www.linkedin.com/in/theclintevans

By | 2014-12-24T02:57:11+00:00 December 24th, 2014|Clint Evans, Hidden Profit Path Podcasts, Holiday Special, Joshua Lee|Comments Off on Our employees build their personal brands through writing and social media. Company leverage this too? | Joshua B Lee and Clint Evans

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