Facebook ad expert, Phd (public high-school diploma) in hand, lost his credit in the real estate crash but then serendipitous advice led to his comeback
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“Work on your biggest and best asset. Invest in it heavily. I’m talking about investing in yourself and your own mind.”
First Big Tip
“I was always chasing after the big $100,000 deals that were going to set me free. I dug myself a really deep hole. A mentor said to me, ‘what do you do when you’re in a hole? Stop digging. ‘I said now what?’ My mentor said, ‘You have to learn how to outperform your problems. You have to invest in yourself to figure it out.’ I was trying to build a business, get an office, buy desks but none of that stuff mattered.”
“Believing in other people more than they believe in themselves. In the past I’d go out and rescue people. I am happy to serve people but only if they meet me at the 50 yard line.”
“Originally, I had some money I threw at the problem. Instead of investing in myself I was hoping other people would carry me there. I was trying to do everything on my own. There is no self-made millionaire. A great way to connect with the people you want to be around is to volunteer in organizations where they’re at. You must improve on yourself and your ability before you take on other partners to have them do the work for you. It’s the most valuable lesson I can give you.”
“I do a lot of dumb stuff that I get paid really well for. We’ve done very well with no business plan. Conventional wisdom says you you need to go out and get investors or have money to start up. I started with absolutely nothing. No money, no credit. I had a couple hundred bucks and bought some programs. I have a PhD… public high-school diploma.”
Starting a Business
“When first starting a business their own emotions hurt their business. The best way I could define this is you want to be able to test and verify everything. Two pieces of advice that will accelerate your business and personal relationships…. this is super important. You have to test and verify everything. Nothing exists until you test and verify. Second is IBR. I is for intention. B is for behavior. R is for result.”
Why Listen to Curt:
– what my mentor said to do instead of chasing big deal ‘unicorns’
– my biggest mistake rescuing and the fix
– why throwing money at the problem doesn’t fix it and what does FIX it
– no excuses, no money startup method that worked for a guy with only a PhD (public high-school diploma)
– what’s the biggest thing that hurts you starting out (hint: it’s internal) and 2 frameworks to solve it while accelerating your business
Curt Maly has been featured in a national real estate infomercial, and is a contributing author to Mark Victor Hansen’s book, Writings From the Heart, which also features contributions from Jim Rohn and Jeffery Combs.
Curt has always had a talent for sales. As a teenager he successfully sold subscription renewals from a telemarketing center in Nebraska. Once he joined corporate America, he consulted for Apple, Microsoft, the United States Postal Service, the National Rifle Association, and a handful of other large and small clients. Regardless of client size, his results were always the same: the creation of a unique process utilizing the latest technologies that resulted in an increase of sales surpassing client expectations.
As a real estate investor in Austin, Texas, Curt learned to use nontraditional advertising avenues to stand out from his competition in order to buy and sell more houses.
He quickly recognized that the marketing aspects of using web 2.0 strategies to perform real estate transactions were of greater interest and challenge to him than the sale of real estate.
He and fellow real estate investor Nick Bridges created Black Box Social Media. They dedicated themselves to assisting other business owners with strategic marketing. Their primary service is to create and implement marketing plans using the latest technologies to generate more client profits.
As a student of the web 2.0 platform, Curt has developed multiple social media marketing strategies designed to generate more leads and close more sales for his clients in each and every economic climate.
He once gave Patrick Swayze $1. Curt was 16 years old when he met Patrick in Hooper Nebraska. Swayze was in town filming the movie To Wong Foo, Thanks for Everything! Julie Newmar. It also starred Wesley Snipes and John Leguizamo.
Instead of asking for his autograph, Curt wanted Patrick to remember him.
At 16 years old, he thought the best way to do this was to offer him one dollar. Swayze told Curt he had his own money.
Fast forward to 2007 Curt was in the real estate business in Austin Texas. He made some money but then lost everything including his credit.
He then started over with an idea and bought a program online. He started offering those online services to small businesses. To eat he had to become very resourceful.
He didn’t know what he was doing and only had his high school education with no other job opportunities. That idea transformed to where he now owns two companies. One focuses on digital products and the other offers digital services to companies.
What he used to make in three months when he was employed now sits in his bank account. He’s designed his business so he was able to go on vacation to his brother’s wedding for a whole week.
It was at an all exclusive resort in Jamaica, he upgraded his room and paid all cash because of the business he’s in now.
His agency has spent millions of dollars in Facebook ads.
He even got to meet one of the long thought mythical creatures known as a Facebook advertising representative.
He met the girl in person at a South by Southwest event in Austin Texas.
He’s grown and has positioned his business to such a point where all of his clients now come from referrals. One friend mentioned him to the NBA (National Basketball Association) where he put in a bid. One of his clients is the San Antonio Spurs and another the Austin Toros, the NBA D-league team.
Curt boils down what he gets paid for as this, “I get paid for my language, connecting with people, and telling them how I can assist them much greater than doing the actual task. People just want to know they’re going to be taken care of.”
Some Shareables from Curt in this episode…
“One of the best pieces of advice I got was when I was starting out in real estate. I was told to go out and volunteer. I started volunteering in places like the Internet marketing party. I got rid of my ego. I’d buy $40 worth of party favors. Or helping set up the balloons would allow me to expand my contacts.”
“In the past, we’ve done free stuff for people to build the relationship. But we say, ‘Here’s what I want you to do. I want you to do this for me and then I’m going to do this for you. And then I’m going to…’ that’s the way I always phrase it. What I’m looking for is them to pick up the ball and take a couple steps forward. Work with me on it. A lot of people what they’ll do is just start volunteering and not ask for anything in return. All of a sudden behind the scenes a week, a month or a few months later, they start to have resentment because no one’s doing anything for them. It has to be reciprocal. You have to have open communication. You’ll find those people you can collaborate with. You’ll assist them and they’ll assist you.”
First Getting Into Business
“When I first got into business I took out a $35,000 home equity line of credit. At my highest I was making $8000 per month at Microsoft. Many years I was only making $50,000-$60,000. I had no idea how to manage $35,000 dropped in my life. I thought I’m gonna make a heckuva lot more money because business was easy. I’d start a business, drink beer at noon, make money by 10 AM then go to the beach because that’s what every entrepreneur does.”
Second Big Tip
“If I had a time machine, I’d shake myself and say don’t always hunt after those big deals. Always focus on base hits which are gonna pay your bills. Focus on developing yourself as you’re getting those base hits because that’s the best way to grow your business. You don’t go broke quickly nor make a lot of money quickly. I want to be in this for the long term.”
Real estate disaster
“I’m really happy I lost all that money and credit. I’ve had zero credit for the last seven years. It’s amazing to think back how I operated off of credit cards. Now I operate 100% on cash. I like to travel every couple months.”
“It’s so sad and ironic to meet certain people at events. The speaker will describe a $997 program that aligns exactly with the person’s goals. Broke people with broke thoughts, broke situation toward fixing themselves will think this guy is just out to get their money. They say ‘This isn’t going to work, I know it’s not going to work, I’ve been screwed over before’. Them being screwed over before has nothing to do with the speaker. It has something to do with their past relationships and how they are dealing with that stress. Because they hang on to those past bad relationship tendencies, they never move forward and are scared as hell to invest in themselves. Someone who doesn’t invest in themselves, I don’t want in my organization. I don’t want to be around them because they don’t value themselves as important.”
Buying then not doing
“It’s funny how people will go through personal coaching or buy products then say, ‘The product didn’t work’. There is a large percent of people that just don’t apply themselves. The biggest, best thing you have, the most powerful thing you’re able to do is choose. It’s interesting how people are scared to invest in themselves but they don’t mind buying the $30,000 car. Invest heavily in yourself, sharpen that ax, before you go lead others.”
“Believing in other people more than they believe in themselves. In the past I’d go out and rescue people. I am happy to serve people but only if they meet me at the 50 yard line. My big mistake was when I had the $35,000 home equity line of credit. I’d pay for friends to go out to dinner, flew friends to events, I thought they were going to join my business and I kept throwing money at the problem. What I really needed to do was build relationships and focus on base hits. But I thought money would cure all problems. I dug a deeper hole going for big deals and allowed people to take advantage of me because I wanted to rescue them.”
Favorite part of the entrepreneur’s journey
“The freedom. I used to work in corporate America and call centers too. I looked up at the clock and it was 3:20. I’ll never forget, I was 26 years old, and I said to myself, ‘God. Another hour and a half of work.’ I followed this with a long sigh and thought if I was going to do this for another 40 years. That scared the hell out of me. I’ve always wanted to do my own thing. I’m not very good with authority I guess. Since I’ve been doing this I’ve traveled the world paying in cash. I take my laptop because I designed a business around what I want to do.”
Helping the Poor
“One way of helping the poor is not becoming one of them. I thought I could make a couple hundred thousand dollars from my laptop from my house which is awesome. If I wanted to donate to a charity or a church I could do that. If I wanted to build a school or a church I know I could make a bigger impact. I really thought about that and I love the flexibility and freedom. Now that I have the ability to choose how I want to design my lifestyle, I have employees that help and support my dreams so I can do other things. I can produce more income, help more people and do bigger things. I couldn’t do that with a 9-to-5 job getting paid the same thing every two weeks.”
“I don’t clip coupons. I’m really bad at saving money, meaning every two weeks I’d save $50. Now if I want to go to Jamaica and get the Butler Suite for $3600 I start calculating how many leads that it’s going to take. If I want to make extra money, I now know the exact actions I have to take.”
“People have merchant accounts so customers can pay by credit card. We’ve made more money in our merchant account than our merchant account allowed. They shut us down for a while. That was weird. If you give your bank more money they shut you down.”
“In the beginning I would do anything within reason that was legal, moral, ethical and non-fattening for ideas. We did one thing called Orange box. I believe we hired this homeless guy to put on a red wig and walk around campus at UT in Austin. He was selling our services where we would box up their dorm rooms and save it over the summer while the kids went to work somewhere else. We were putting makeup and orange wigs on people.”
“I do a lot of dumb stuff that I get paid really well for. We’ve done very well with no business plan. Conventional wisdom says you you need to go out and get investors or have money to start up. I started with absolutely nothing. No money, no credit. I had a couple hundred bucks and bought some programs. I have a PhD… public high-school diploma. I get paid more per hour than a lot of high paid attorneys do just off the basis of what I know. If you carve yourself your own niche and become really good at that one thing, people will pay you really well for it. I believe either you’re building your dream or someone else’s. You don’t have to have anything to start. You just have to get started.”
IBR intention behavior result
“Your overall intention was to have a conversation with me for 30 minutes or so. The behavior you exhibited around that intention gave me a list of questions you were going to ask me on the show. You gave me a rundown with me through my assistant. You provided a time to show up. The result is you will get me on the phone for half an hour and we will go through the interview. Then you will test and verify what happened.
After we are done with the interview you were going to wrap it up. Maybe you go look at the questions to see how did I respond overall. How does it benefit you? Next time you’re gonna know what to do differently to improve or what the other person can do because you have tested and verified. It actually happened.
What people will do is pass judgment. A lot of people allow their emotions to get in front of them where it blinds them from making proper decisions.”
Event example of IBR
“If we’re at an event and this guy walks up to us and it’s you and I and this other guy talking. The guy who’s talking to us says, ‘Man, that guy on stage is an idiot! I cannot believe what he just said.’ You and I have two choices as we are hearing this person say this. One, we can agree with him to be nice which most sheeple do. They go along with the flock and like to be slaughtered. Because then you’re passing judgment and I don’t pass judgment on anyone.
Two, what I would start doing immediately is to ask that individual, ‘That’s interesting you say that. What questions did you ask the speaker directly to test and verify that’s accurate?’ They usually just look at you because they’ve already passed judgment.”
Judgments versus Facts
“People will ask me, ‘what you think about blank?’ I say, ‘Oh you mean that guy who doesn’t pay his bills, doesn’t pay any money, he’s a shark, he’s an idiot, he screws people over when they paid him for coaching.’ They’ll say, ‘Wow Curt that’s pretty harsh.’ No, I’ve tested and verified it. He owes me money and I know lots of people he’s screwed over. I’m not passing judgment. I’m talking about facts.”
Test and Verify
“What happens is people get emotionally involved. Well I had this friend’s cousins aunt who bought this one program online and it didn’t work for them. That has nothing to do with you. There is no testing and verifying that you did in there whatsoever. If you test and it doesn’t work, then you know for sure it doesn’t work.”
Responding to negative comments
“When somebody says to me, ‘Man that guy is an idiot.’ The first thing I go through in my mind is IBR. What’s my intention standing right here? What should my behavior be? What’s my result to be? My intention is I just want to create better relationships. My behavior right now should probably be not to bash the speaker. I’m constantly thinking in terms of IBR.”
High-level situation processing
“IBR is a way for your brain to process situations where most people will stand there and go, ‘I don’t know what to do. I don’t know what to do.’ I think, what’s my intention? What should my behavior be? What was the result? What did I test and verify?”
“The biggest thing I can give you for getting over ignorance is don’t let other broke people tell you that your stuff won’t work. If you’re working a 40 hour a week job and somebody says, ‘You should never start your business. That’ll never work for you.’ You’ve never tested and verified it. I would ask them, ‘How many businesses have you started?’ Usually they say they haven’t started any. Then don’t take their advice. Sometimes it’s family that has the best intentions. If they’ve never tested and verified their opinion then it doesn’t matter. You have to have thick skin.”
Learn more about Curt:
We document a lot of our processes and have a lot of training on Facebook advertising at:
If you already have a sales funnel and are in momentum looking for somebody to run your Facebook ads, that’s something we do. We are really selective about the clients we work with. Typically we insist you have an already converting funnel.
We ask them to invest $10,000 in their business within the first 30 days and if that’s too rich for their blood we understand. We work with referral only and have a long line of people waiting to work with us.
News Media Curt Maly has been featured in:
– Blog Talk Radio
– PR Reach
– Web Wire
– Boston Globe
– WN aka World News Network
– Digital Journal
– NBC4 Columbus
– Los Angeles Times