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Archive for Jock Purtle

Jock Purtle

Jock Purtle

SEO turned business buyer suffered big failure then returned to his family roots a reborn business broker


Jock Purtle

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Most Popular to Share on Google+ and LinkedIN:

1)

#1 Path to Growth

"You can't beat SEO and top Google rankings. My track record is in that industry and a lot of my businesses have been searched based. If you can't do it yourself then go and hire a good agency to do it for you."
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2)

Biggest Mistake

"The biggest mistake I made was buying a business and having it fail. I was looking for a UK company for arbitrage so I can earn in pounds and then convert to dollars. The fundamentals became secondary because of the emotional motivation."
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3)

Counterintuitive

“SEO - One counterintuitive strategy we used quite successfully is guest posting. Google has come out and said this is bad. But we've been using it on our sites for the last four years without any problems or penalties.”
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4)

Bad Conventional Wisdom

"I think business owners try to control way too much. They don't allow their team to do the work they are paid for. That comes back to the business owner's inability to hire awesome staff. Hire good team members, pay them well and you'll be surprised how talented they are."
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Why Listen to Jock Purtle:

In the audio, Jock shares:

-- The Google no-no Jock has been using under the radar for the last 4 years to gain top rankings

-- What he believes is the #1 ROI channel and how to get it done in a long term sustainable way if you don't have the expertise

-- The fundamental concept to getting top Google rankings he sees working for the next 5 to 10 years

-- The biggest hurdle he sees business owners facing that can keep the business from selling

Jock Purtle is the CEO of digitalexits.com a full service website brokerage. He's a business broker. This means he connects business owners who want to sell their business with investors and companies who are looking to buy other businesses.

He personally exited his online business in 2013 and is on track to complete over 20 deals in 2014 ranging from $100,000 to $4,000,000.

On the personal side, he can't fully straighten his elbows. He can only straighten them about 95% because his ligaments and tendons have tightened due to years of rowing competition where he had to hold the oars intensely.

He previously worked with his father's brokerage company and valuation company. He taught himself WordPress, SEO, Facebook ads and how to use the Internet. He saw the opportunity to buy a web-based business in 2009. This was the first business he'd ever bought. He sold his businesses to a Hungarian media company last year.

Some Shareables from Jock in this episode…

#1 Path to growth

"You can't beat SEO and top Google rankings. My track record is in that industry and a lot of my businesses have been searched based. If you can't do it yourself then go and hire a good agency to do it for you."

"If I was to hire an agency, then I'd ask to see a few of their existing clients. I’d get someone I trusted to do a back link audit. If you use a tool like majestic SEO, you'll be able to see if that agency builds good links or poor links."

"SEO would be driving sales. For return on investment from a marketing channel that would be the main thing. Second thing for driving sales and increasing profits is content marketing. I'm a big fan of it. Being interviewed is a great way to build Authority and gain market leadership in a space. I believe this is the future of marketing. The third thing is some type of direct marketing specifically targeting your perfect client, either paid advertising online or off-line."

Biggest mistake

"The biggest mistake I made was buying a business and having it fail. I lost a lot of money. The reason that was a bad deal is because I made the decision based on emotions rather than logic. I was looking for a UK company for arbitrage so I can earn in pounds and then convert to dollars. I forgot to look at the fundamentals of the business. The fundamentals became secondary because of the emotional motivation. It was a poor deal where I lost money, however it was the best lesson I ever had."

Favorite part of entrepreneur's journey

"I'm a creator by definition. I enjoy the creative process. I love starting projects. I love writing and the creative process of business"

Weirdest thing

"That business failure with the UK arbitrage was out of character for me because I'm very much into analytics. I'm analytically based in my decision-making."

Counterintuitive

"Let's go back to my SEO background. There's too much hype around what's good and bad for SEO. At its core SEO is acquiring good links coming into your website with varied anchor text and to different pages. Over time this helps increase your SEO rankings. One counterintuitive strategy we used quite successfully is guest posting. Google has come out and said this is bad. But we've been using it on our sites for the last four years without any problems or penalties. If done right it works very well for your Google rankings."

Bad conventional wisdom

"I can give you the perspective as a business broker. I think business owners try to control way too much. They don't allow their team to do the work they are paid for. That comes back to the business owner's inability to hire awesome staff. Hire good team members, pay them well and you'll be surprised how talented they are."

Learn more about Jock Purtle:

Check out http://DigitalExits.com for all the articles they have on buying and selling businesses as well as their Digital Exits podcast.

And his latest article:
http://www.shopify.com/blog/17642316-how-to-sell-your-ecommerce-business-for-maximum-value

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