Dr Ritamarie Loscalzo
She overcame limiting beliefs and 1 breakthrough realization led to her current 7 figure a year business
Most Popular to Share on Google+ and LinkedIN:
#1 path to growth
“I’d beg, borrow and steal to get enough money to hire somebody who could help me instead of doing it all myself. That would've shortcutted my business journey by five or 10 years.”
“When I look back, the biggest mistake I made was thinking that marketing was sleazy. I thought I should just grow my practice by word of mouth. Now I realize marketing is just this awesome educational process.”
“If you're not able to hone in on the benefits of them hiring you or working with you, you're not going to survive. Everyone should be doing education based marketing.”
Bad conventional wisdom
people are sucked into thinking they have to have a certain depth of knowledge before they can teach a topic. Many people think they need one more degree or one more certification.
"Act while you're learning."
In the audio, Dr. Ritamarie Loscalzo shares:
- The #1 thing she'd have done sooner to grow her coaching program while being more valuable to each student
- Her biggest mistaken belief about marketing and the fix
- Her biggest marketing win and the 1 type of marketing every business should be doing
- What made her decide to leave her well-paying computer job to strike out on her own
– The insight she gained when her body started burning out in her mid 20s and how it led to her passion today
- What she did to heal herself
Dr. Ritamarie Loscalzo is fiercely committed to transforming our current broken disease-care system into a true health care system where each and every practitioner is skilled at finding the root cause of health challenges and using ancient healing wisdom married with modern scientific research to restore balance.
As the founder of the Institute of Nutritional Endocrinology, Dr. Ritamarie specializes in using the wisdom of nature to restore balance to hormones with a special emphasis on thyroid, adrenal, and insulin imbalances. Her practitioner training programs empower health and nutrition
practitioners to get to the root cause by using functional assessments and natural therapeutics to balance the endocrine system, the master controller.
Dr. Ritamarie is a licensed Doctor of Chiropractic with Certifications in Acupuncture, Nutrition, Herbal Medicine, and HeartMath®. She’s also a certified living foods chef, instructor, and coach, and she has trained and certified hundreds of others in the art of using palate-pleasing whole fresh food as medicine.
A best-selling author, speaker, and internationally recognized nutrition and women’s health authority with over 23 years of clinical experience, Dr. Ritamarie offers online courses, long- distance coaching and counseling, and deeply empowering and informative live events. Her wildly popular practitioner certification program empowers health and wellness professionals to unravel the mystery of their clients’ complex health challenges, so they become known as go-to practitioners for true healing and lasting results.
She and one other person built a membership site over the last three years with 30 different membership levels and thousands of members. She also enjoys adventures having hang glided in New Zealand among other things.
Some Shareables from Dr. Ritamarie Loscalzo in this episode…
#1 path to growth
“I’d beg, borrow and steal to get enough money to hire somebody who could help me instead of doing it all myself. That would've shortcutted my business journey by five or 10 years. I would have gone out into the community and done educational talks. At the end I would have made an offer for my services.
I’d have gotten people excited about regaining and keeping their health. I would have started in-person group coaching programs because we didn't have the Internet back then. Instead of repeating the same thing over and over, I would have offered a recording via cassette tape at that time, and given that to them. I’d have developed educational materials sooner."
“When I look back, the biggest mistake I made was thinking that marketing was sleazy. I thought I should just grow my practice by word of mouth. Now I realize marketing is just this awesome educational process.
You educate people, they learn what you can do, and how you can help them and you make an offer for how they can go forward with you. To not do that is unethical. Even if you're an employee you're going to have to communicate and sell yourself. If you're not able to hone in on the benefits of them hiring you or working with you, you're not going to survive. Everyone should be doing education based marketing.”
Favorite part of entrepreneurs journey
“Learning how to share my message with confidence that allows me to reach people. I love being able to get on interviews and teach on webinars. This allows me to reach and impact many people."
"I was teaching a three day event on cleansing and detoxing. We got to a point where I was talking about brushing your skin and scraping your tongue. Then we moved into enemas and colonics. Once I opened the floor for questions we spoke for 45 minutes about poop. There were 100 people in the audience and I felt like we were three years old again. It's taboo to talk about so once they had the opening they flooded me with questions.”
“Back in the day when I was first learning about teleseminars and doing group coaching programs, I was excited because I wanted to teach a program about thyroids. I was hot to teach a webinar about it so I fired out an e-mail only two days before. I don't know why I couldn’t have waited a week but I didn't.
From this one e-mail, 1,500 people registered for the webinar. I sent the e-mail to about 5,000 people so was very happy with the response. I was sitting down to do the slides and then thought, ‘Wait a minute. I'm supposed to offer them something because they're going to want to go further.’ I didn't even know what the program is going to be but that afternoon I laid it out. I would charge $97 to teach them what they needed to know about their labs, genetics and thyroid. And how to create a nutrition program that works for them.
35 people signed up, 5 of them for the $1,000 level. The counterintuitive piece is I had no idea what the program was going to be. I didn't tell them the what of the program I just told them the results they were going to get. I didn't tell them it was going to be five weeks or 12 weeks. I just said we're going to do some calls and maybe some checklists. I didn't know what it was but I offered it anyway.
That's totally against conventional wisdom because you're supposed to have it planned out with the pretty sales page. All I had was a link to go to that took their money. They had no idea what they were signing up for. People afterwards wrote to me saying they had no idea what they just signed up for but they were sure it was going to be good."
Bad conventional wisdom
“Some of the bad conventional wisdom is that you must have gone to Harvard business school before creating your own business or have an MBA of some sort. This is a limiting belief. Also, people are sucked into thinking they have to have a certain depth of knowledge before they can teach a topic. Many people think they need one more degree or one more certification.
For a long time I felt I had to get more degrees in order to have the credibility. When really what I needed was the expertise and the experience. This is the other part of where conventional wisdom fails is thinking if you just have the education you can then guide and help people. The truth of the matter is that’s not even close to being true. You need practical experience to understand people and their psychology.”